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2020 will be the 'Year Of Sport'

2020 will be the 'Year Of Sport'
12 December 2019

The highly anticipated 2020 is set to become a ‘Sports Year’ that many international sports organizations will take the stage. Turkish athletes will make the scene at the Tokyo Summer Olympics and UEFA European Football Championship and Istanbul will host the Champions League Final again after 15 years.


*** This release is originally published in Turkish.
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ISTANBUL (TR) - Sports fans are preparing for a year full of sports. Turkey, the most important competition in European football Champions League final to be hosted from May, the national athletes in the 2020 Tokyo Olympics, Paralympics and will compete in the European Championships. The event agency bro’event reminded that sports organizations provide an opportunity for brands to meet with the audience and shared the 2020 sports calendar.

Olympic Games in Tokyo for the second time in history

The 2020 Summer Olympic Games will take place in Japan's capital, Tokyo, from July 24th to August 9th, 2020. After 1964, the Olympics will be held in Tokyo for the second time in 33 sports will take place. So far, 37 Turkish athletes have guaranteed participation in the 2020 Tokyo Olympics in 8 branches: shooting, athletics, cycling, gymnastics, wrestling, taekwondo, sailing and swimming. The 2020 Paralympic Games will also take place in Tokyo from 25 August to 6 September 2020.

60th year enthusiasm at Euro 2020

2020 UEFA European Championship held every 4 years, between 12 June-12 July 2020 will meet sports fans. The European Championship will be played on the entire continent for the first time in its history because of its 60th anniversary. After the competitions to be hosted by 12 different European cities, the semi-final and final address will be the 90,000-seat Wembley Stadium in London. Noting the successful performance in qualifying in Group A while Turkey, Italy will fight with Switzerland and Wales.

City of Finals Istanbul

2020 Another organization that makes it special, especially for Turkey in Istanbul after a 15-year hiatus will be again hosted the final of the Champions League. Following the unforgettable final between Liverpool and Milan in 2005, the 2020 UEFA Champions League final will be played on 30 May 2020 at the Istanbul Atatürk Olympic Stadium. Turkey, 2019 Super Bowl, two years after Europe's top clubs will have played host to two of the three major final bases.

"It is a very valuable year for brands to make sports communication"

Stating that the brands that touch people's lives through sports will go one step ahead, bro'event co-founder Mustafa Topaloğlu said, “2020 will be a year in which brands will give more importance to sports communication. In addition to communicating through professional competitions in this special year, it is very important for brands to implement or support specific organizations in line with their target audience and communication strategy. While planning special events with our creative team according to brands demands, we will cooperate with bro'event activities like "Türkiye’nin En Hızlısı”, “Büyükada Koşusu”, “Adrenalin Spor Kulübü”, “F5WC” and institutions wishing to communicate through sports with our project team”

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