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Bringing the world's most popular sneaker brands together with their fans, Sneaks Up, the pioneer of street fashion, challenges the audience to go beyond the limits in the commercial of the new Air Max era!

TURKEY - The commercial film prepared for the new age of the legendary Air Max, which always stays in fashion, reveals the importance of being yourself, displaying your fearless attitude, dreaming big and dreaming beyond.

The personalities of MAXXED–OUT, who were brought to life using technology and techniques never seen before in the movie Air Max and who gave their name to this campaign, are rap artists Lil Zey and GOKO! A natural and abstract world is created using various shooting and CGI techniques.

A musical world is created in the film, reflecting the atmosphere of the artists as they come together. “There is a story beyond anything you've been told to be. This is your stage, stand proudly on it and give yourself a chance to be yourself!” The commercial, which gives its message, invites the audience to push their limits.

The film, which was shot in Istanbul with the cooperation of Sneaks Up and its creative agency Studio WINO, which provides new experiences in street culture, attracted significant attention on social media. You can reach the commercial for the Air Max, which has become one of the most iconic sneakers Nike has ever produced, and the creative director of Y. Elis Yıldırım at https://www.youtube.com/watch?v=qpFU28rpXwk.

Campaign Tag:

Creative Agency: Studio WINO

Executive Creative Director: Elis Yıldırım

Director: Fora Norman

Production Company: Kala Film

Producers: Buse Hamamcıoğlu, Deniz Cem Dağ

DOP: Akın Çetin

Sneaks Up Creative Head: Utkucan Kaya

CGI Director: Onur Şentürk

CGI Producer: Aynur Kazaz

VFXArtist: Evren Öztürk

VFX Artist: Korcan Atalay

VFX Artist: Tolga Kapıcıoğlu

Compositor: Hüseyin Cay 

Animation/ Rigging: Mehmet Demiray

Asistant Director: Levent Görgeç

Gaffer: Sezgin Keriş

Art Director: Gizem Demir

Offline Editor: İpek Kadri 

Post Production Comapny: Magic Post

Color Grading: The Post Brothers

Creative Team: Ceyda Yılmaz, Mert Turan, Buğra Örs

Styling: LORY

Styling Assistant: Cansu Çetinkaya

Film Hairstylist & Makeup Artist: Hamza Sara, Batuhan Sara

Nail Artist: Aleksei Drobkov

Photo Hairstylist & Makeup Artist: Mertcan Pekgüzel, Berke Şeren

Music Consultant: Ulaş Demiröz

About Sneaks Up: 

Sneaks Up, which takes its name from the passion for sneakers, was established in December 2014 with the excitement of bringing the leading iconic products of sports and street fashion to the consumer as a brand of Unal Group. Sneaks Up brings together the special collections of many brands such as Nike, Jordan, Adidas, Puma, Vans, Champion, Les Benjamins, Dickies, New Balance, The North Face, Timberland, New Era and Eastpak. Operating with 44 stores and online websites throughout Turkey, Sneaks Up creates experiences that inspire its friends with its consumer experience areas, innovative product launches, DJ performances, personalization, and dance and basketball workshops, without being solely focused on sales.