PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Segmentify, one of the successful representatives of Turkish software companies, has achieved an essential development in Turkey and global growth passenger with the investment tour of the Koç Group Companies First Private Capital Investment Fund (GDP) and Sabancı Ventures.
With its artificial intelligence technology, Segmentify enables brands that sell online to increase their turnover by offering a personalized shopping experience to their visitors. Customer Engagement Platform (Customer Engagement Platform) Segmentify, in its last investment round, was established by Yapı Kredi Portföy Yönetimi A.Ş. Koç Group Companies received investments from the First Private Venture Capital Investment Fund (GSYF) and Sabancı Ventures, increasing the amount of investment it has received to date to 8 million dollars.
Emphasizing that the investment tour continues, Murat Soysal, the Founder and CEO of Segmentify; “As a Turkish technology company opened to the global market, we are proud to have received investments from the strongest companies of our country. We have used the investments we have received so far to implement strategies that will increase the turnover of our customers most efficiently. We have never stopped improving our existing technologies and product range. After today, we are excited to continue our growth journey both in Turkey and globally with the same aim but with a stronger force.”
Serving more than 300 virtual stores in more than 40 countries to date, Segmentify has rapidly expanded its customer portfolio and tripled the number of brands it serves in Turkey. It also doubled the number of customers in Eastern Europe and Latin America. Generic; “We are positioned as the “Growth Partner” of the brands we work with in Turkey and globally. For this reason, we closely follow the e-commerce dynamics in different sectors and geographical regions. We put the strategies created by the Center of Excellence, which we built with international experts, into solutions that will solve the needs of brands and turn opportunities into new sales and turnover. This approach is an important factor in increasing the brands we work with in terms of both diversity and number.”
Stating that they started to provide e-mail marketing services this year to offer solutions at every step of the customer journey, Soysal continued his words as follows: “We strive to keep our technology up to date and always do better. In line with this goal, we also launched our own smart e-mail service in 2023. With our new service, virtual stores can use their e-mail campaigns in integration with Segmentify's artificial intelligence technology and deliver the right content to each customer at the right time, personalized specifically for that customer. In this way, it is possible to offer an omni-channel and personalized experience to customers at different stages of the e-commerce journey through more than 10 channels, including e-mail.”
Segmentify, a technology company founded by Murat Soysal and Ergin Eroğlu in 2015, offers solutions focused on artificial intelligence and big data. With the solutions it offers, Segmentify enables online retailers to offer the most relevant experience to their visitors and to make personalized product and campaign recommendations, makes it possible to interact with each customer one-on-one in real-time. More than 300 virtual stores in 40 countries currently benefit from Segmentify technology, which stands out with its easy and fast integration. Segmentify's customers include global brands such as Puma, MediaMarkt, Intersport, Celtic F.C., Columbia, Migros, CarrefourSA and Beymen.
Contact: Tülay Genç | [email protected] | +31 30 799 6022
