NEWSROOM

Developing a new perspective by including machine learning in personal nutrition consultancy, Fit Broccoli received an investment of 400 thousand dollars from the company of Amazon's Vice President Cem Şibay. The online dietician service, which has prepared its place in the European market by moving its headquarters to the Netherlands after the investment it has received, opened its services to the end users as of March 2023.

TURKEY - While the trend of healthy nutrition counseling and well-being continues to rise, many people are knocking on the door of dietitians. Fit Brokoli, an online dietitian service that includes machine learning in personal nutrition consultancy, announced that it had received an investment of 400 thousand dollars from the personal investment company of Cem Şibay, Vice President of Amazon and General Manager of Prime Video. Fit Brokoli, which has been serving only companies and their employees until today and has prepared its place in the European market by moving its headquarters to the Netherlands with the investment it has received, opened its services to the end users as of March 2023.

Fit Brokoli CEO Bekir Şirin shared his thoughts on the investment they received with the following words: “We received an important investment from the investment company of Amazon Vice President and Prime Video General Manager Cem Şibay. Cem Şibay spent 18 years at Amazon and held managerial positions in many units. He managed Amazon's investments in M&A (Mergers and Acquisitions) for 7 years. Flower Basket was among the investments made by Amazon during this period. With the investment we have received, we are one step closer to our goals.”

They opened to Europe

Fit Brokoli, which started its Romania operation at the beginning of 2022, moved its headquarters to the Netherlands with the investment it received. Pointing out that they have opened the door to the European market, Bekir Şirin said, “We are not only growing geographically. We take our services beyond the agreements we have with companies and develop them to reach the end user. As Fit Brokoli, we plan to increase the momentum we achieved in a short time after our establishment in 2020.”
“We transform our experiences into collective intelligence”

Stating that they have created a new model in personal nutrition consultancy, Fit Broccoli CEO Bekir Şirin said, “In addition to the blessings that digitalization brings, it should also be talked about what it takes. At this point, our biggest promise is to maintain human ties. Therefore, we always match our users with a real dietitian. While the user proceeds with a specially selected dietitian, we do not make any changes without their knowledge. We use technology behind the scenes of our services to improve the service quality of our dietitians. Thanks to artificial intelligence and machine learning, we design processes that enable dietitians to guide our users most accurately. We transform the experience we have gained with our users into a common intelligence that all dietitians can use with the messaging application.”

They increased the satisfaction rate to 96%

Stating that they started to serve more than 150 companies in a short time on their journey with the mission of making healthy nutrition consultancy accessible to everyone at the most affordable prices, Fit Broccoli CEO Bekir Şirin said, “We have redesigned the dietitian service in terms of both experience and concept. We have created a very popular, loyal, and useful service. That's why we call it Fit broccoli, not a dietitian. We constantly support our users by offering unlimited messaging on WhatsApp. We have become the dieticians of more than 20 thousand employees in the companies we have worked with. We have increased the satisfaction rate of our tens of thousands of users with whom we message every day to 96%. On the other hand, we proved that we are an unrivaled structure with a net recommendation score (NPS) of 47. Anyone who wants to learn more about us can listen to the success stories that we share on our social media accounts.