NEWSROOM

The search for new e-marketplaces continues in line with the growth targets of the players in the local e-commerce market, which closed in 2022 with a volume of 800.7 billion TL. B4mar, which has just joined the e-commerce world, offers many advantages for sellers while also contributing to globalization goals with international collaborations.

TURKEY -  According to the data announced by the Ministry of Commerce, the e-commerce volume in Turkey increased by 109% in 2022 compared to the previous year and reached 800.7 billion TL. While the share of e-commerce in general trade was 17.7% in 2021, this rate increased by 5% last year to 18.6%. With the growth and development of the e-commerce market, the number of participants in the sector has also increased. The companies engaged in e-commerce activities will be 548 thousand 688 as of 2022, while 97% of them operate in e-commerce marketplaces. This makes e-marketplaces critical to be successful in e-commerce.

While the inadequacy of the number of e-marketplaces in the market created the need for new e-marketplaces for suppliers opening stores on these platforms, Ahmet Sefa Bir and Şerafettin Özsoy, who set out to meet the needs of the sector players, established the e-marketplace called b4mar. Supported by industrialist businessman Melih Borderci as an investor, b4mar is expected to be one of the top five players in the market in the coming period.

Opening the doors of e-commerce to Anatolia

Many manufacturers in Anatolia find a solution to sell in e-commerce marketplaces to increase their sales. However, while it is quite costly to sell in well-known marketplaces, commission rates of up to 30% come first. On the other hand, the presence of thousands of sellers selling the same product intensifies the competition. Moreover, it is not enough to just give a low price to sell a product. It has to buy ads on the marketplaces to stay one step ahead of its competitors. While each factor is an obstacle to the growth of producers in Anatolia, b4mar provides a great advantage for producers. It implements the strategy of opening a supplier store in such a way that there will be one seller from each brand for each product type. Priority is given to the manufacturer of the brand or companies with exclusive sales rights. In addition, commission rates are kept at very reasonable levels compared to other marketplaces.

It creates an advantage with economies of scale

According to the information obtained from b4mar, the platform does not promise to send products to consumers within minutes. Because the high cost of such a promise is reflected in prices and consumers in other marketplaces, that's why B4mar will soon implement referral sales. Thus, there will be a chance to win special discounts and free products from the sales of the people who are referred to as customers. Store owners will have privileges for suppliers to offer products at more affordable prices. In b4mar, where only one seller from each brand can be found, sellers are requested to be manufacturers whenever possible or to be able to procure products from the manufacturer with special rights. Thus, it is aimed to reach producer prices without intermediaries. Thus, the store owner not only pays lower marketplace commissions but also benefits from the economies of scale of being the sole seller of their own brands. As an advantage of the ease of sale, it eliminates the problem of profitability and offers more attractive prices to consumers.

Started international negotiations for globalization goals

Being able to reach better suppliers is much less in the first step, but b4mar, which has entered into agreements with reputable manufacturers throughout the country, has started preliminary negotiations with many countries in line with its globalization target. The first of these is Saudi Arabia. It is planned to cooperate with the support of both Turkish and Saudi official authorities in order to facilitate the sale of Turkish food and textile products to Saudi Arabia and Saudi petroleum-derived retail products to our country. It is also aimed to centre participation in banking, digital products and payment systems. The partnership with Germany, the other country where the preliminary meeting was held, is aimed at expanding the fields of activity from Germany to other European countries by considering the exchanges of expatriate Turkish citizens between the two countries as a catalyst power. While Uzbekistan is considered the epicentre of the Turkic Republics, Israel is positioned as the main country to take part in the sale of kosher-certified products. b4mar continues its efforts to make Georgia the centre country in order to open up to the Caucasus.