NEWSROOM

Targetbank, which received the establishment permission for investment banking from the BRSA in the middle of last year, chose the Fimple platform as its banking infrastructure, which develops innovative digital finance applications and presents these applications to the global finance sector with a SaaS approach through cloud systems.

TURKEY - With over 20 years of experience in the finance sector, Hedef Holding is starting banking activities in order to spread the value they add to the sector to wider audiences with modern business models. Aiming to be the companion of the star companies of the future with its vision of the bank of the future, Hedef Bank is preparing to make its name known in the sector with the claim of being a platform for the next generation of investment banking.
 
Hedef Holding signed an agreement with Fimple, which has the most up-to-date technological platform as the banking software infrastructure for Hedef Investment Bank, which it established to realize its innovative vision and bring a brand new perspective to the sector.

Hedefbank Chairman of the Board, Dr. Namık Kemal Gökalp, said that Hedef Investment Bank, which aims to be one of the strong representatives of global markets in finance and one of the locomotive sectors of the Turkish economy, will carry out its technological infrastructure, power of group companies and partners, experience in financial services, innovative solutions, knowledge and experience about local and international markets with the mission of creating sustainable added value for all its stakeholders. After a comprehensive preparation and planning process, our bank, which will operate with bankers who are experts in their fields, set out to bring a different breath to investment banking in parallel with the changes in the world. In the upcoming period, Fimple will continue to be an important business partner in our activities aimed at creating sustainable added value for the Turkish economy and all our stakeholders, in line with our strategies.

It provides a cost advantage and fast installation with its innovative technology.

Fimple CEO Dr. Mücahit Gündebahar stated that he welcomes the newly established banks and financial institutions to see Fimple as one of the priority institutions when deciding on infrastructure technologies. He stated that Fimple's fully definition-based SaaS main banking platform, designed with Microservice architecture, offers a modern platform to banks, consumer and supplier financing companies, investment banks, digital banks, financial institutions that want to provide service banking services, and credit institutions. He also said that with the monthly subscription model of the Fimple Platform and the “fair” licensing model, which is designed as pay-as-you-go, banks and financial institutions that are in the early stages or have limited customers will not be exposed to the initial investment costs required by traditional systems.

We accelerate the “activity approval” processes of banks

Gündebahar also said, “As Fimple, I would like to state that we have accelerated the process significantly by providing a smooth and agile companionship to banks and financial institutions that are in the establishment phase, especially during their journeys until they become operational.”

Cloud Based Private Banking Software with all API

Stating that the Fimple platform attracts attention as a special banking software consisting of many basic components, Gündebahar continues:
“Today, a bank's most important competitive weapon is its ability to integrate with external institutions and its ability to meet service banking business models. At this point, Fimple enables the financial institution and its ecosystem to have capabilities such as developing new products and creating new business models with its API-first approach and positioning software development kits (SDKs). Currently, there are more than 2100 financial APIs in the system and we anticipate that there will be more than 4,000 hosted Financial APIs by the end of 2023.”

Fimple Financial Solutions Ecosystem

Indicating that as Fimple, they not only develop products but also create a platform with the main banking system they offer and vertically specialized business partners, Gündebahar continues: “In traditional approaches, we used to solve all the needs of banks with a single software system. they lose their sustainability and innovation characteristics in the long run, although they have serious operational difficulties, especially self-renewal, moving away from vertical specialization. Fimple offers not only the main banking system but also an ecosystem with its expert side system family that works integrated with the modern banking platform through the Marketplace it offers. Thus, the (vendor locking) syndrome that we see in traditional approaches in many product groups is eliminated.”