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While the Risk Center data showed that personal loan use increased in 2022, the demand for credit rating learning services also increased. On the other hand, Turkey's credit rating average was announced as 1.492.

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TURKEY - In Turkey, where millions of people are included in the banking system every year, global economic conditions were also reflected in the number and volume of loans extended by banks. While the data released by the Risk Center shows that the volume of individual loans given by banks increased by 50% in 2022, the demand for the credit rating learning service, which is the primary indicator of using loans, also increased. As of February 2023, the personalized financial marketplace OfferimGelsin has launched its Credit Card product, free of charge, in its mobile application, where users can learn about their credit levels and see suggestions that will facilitate their access to credit.

Turkey's average credit score was 1.492

The data released by Kredi Kayıt Bürosu in the third quarter of 2022 showed that Turkey's average credit rating was 1,492. Reminding that the credit rating evaluation was carried out over 1,900 points, İhsan Cem Sağlam said, “In addition to our feature in our mobile application, where users can learn their credit ratings free of charge, we offer our Credit Card product, which includes personalized recommendations to increase this rating. Developed with the power of big data and open banking technologies, the Credit Scorecard is very useful for consumers to accurately analyze their current financial situation. With this feature, we offer suggestions for users to increase their credit ratings, and we list products with a special credit for them. Thus, consumers can follow the development of their credit ratings over time. With this solution, we contribute to the financial literacy of consumers, as ProjeimGelsin, which was established with the aim of eliminating the tiring processes and slowness of information flow brought by traditional banking, shortening the transaction times of users and ensuring that they do not compromise on security.

Increasing mobile usage in loan transactions

Analyzing the quarterly data announced by the Banks Association of Turkey (TBB), it was seen that a total of 11.3 million loans were extended through mobile branches in the first three quarters of 2022, and the total loan volume in these transactions was 259 billion TL. Expressing that there has been an increase in the number of loans extended from mobile branches in the three quarters of the last year, İhsan Cem Sağlam, CEO of ProjeimGelsin, said, “The adoption of mobile banking products in loan transactions is increasing with each passing year. Following this trend, we offer personal financial marketplace solutions, which are currently preferred by more than 175,000 registered users. In our ProjeimGelsin mobile application on the App Store and Play Store, in order for users to safely access the correct financial products and a Credit Scorecard revealing their financial background in seconds,” he said.

“We bring users together with the right financial tools”

Indicating that the company, which was founded in January 2021 under the umbrella of İTÜ Çekirdek, has received investment, including Europe's largest B2B accelerator program Startup Wise Guys and Hedef Holding. It has also exponentially increased its valuation, İhsan Cem Hazarsız, CEO of ProjeimGelsin , said: “Today, there are many tools for the needs of digital banking users. But the main problem arises in the analysis of these tools and in getting the right information.”

Emphasizing that they have more than 175 thousand registered users and that they have received more than 2.5 million visits to date, İhsan Cem Hazarsız concluded his evaluations with the following statements: “We offer you the opportunity to do it from the platform. Users, who can see and compare their financial backgrounds and services of financial institutions such as credit cards, deposits, vehicles, housing, consumer loans, BIST 30, US stock markets, remote customer acquisition, and insurance, can take their financial literacy one step further and find the most suitable product for them. In this sense, as of 2023, we will continue to bring our users together with the right financial tools through our mobile application, which we developed with a focus on customer experience.