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The local baby and children's clothing market, which closed in 2022 with 10 billion dollars, is expected to spend 200 billion dollars in 2023. The changing priorities of parents are shaping the sector. The organic product demand of parents who want to build a sustainable and healthy life for their children is becoming a door of opportunity for brands.

*** This release is originally published in Turkish.

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TURKEY - In Turkey, where more than 1 million babies are born annually, the baby and children's textile market closes with 10 billion dollars in 2022. It is expected to reach 200 billion dollars in 2023, according to CBME data. The rapidly changing priorities of parents in the last period are also driving the shifting market. Parents who want to build a sustainable and healthy life for their children are now turning to natural and organic products from infancy. While the demands for qualified products in ready-made clothing, especially for babies aged 0-3, are increasing, startups operating in this field are also embarking on branding.

Cigit Brand Director Mert Eryılmaz, a producer of organic baby and children's products with GOTS (Global Organic Textile Standard) certification, comments on the industry with the following words: “Children's clothing industry continues to preserve it all the time. While this situation creates a door of opportunity for those who want to become a brand, providing the best, highest quality, and most affordable service is necessary to survive in the growing market.”

“In our products, you need to be inspired by the roots of childhood in peace and purity”

Saying that he has been working to provide organic, quality, and healthiest products in Turkey since 2010, Mert Eryılmaz noted, “The most difficult issues for parents are the health of children. Because we have records of the ages in which childhood corresponds to the simplest life span of human life and the seeds of the future are planted. That's why, while building our brand, we try to be inspired by its roots in the peace and purity of childhood. While designing baby and children's clothing products with eco-friendly organic fabrics, we adopt a smart cost management approach in all management. For this reason, we make our products accessible to every child by creating a cost advantage”.

“Pioneer of organic clothing, we are working on our safety responsibilities”

Cigit Brand Director Mert Eryılmaz said, “We are one of the industry's pioneers in organic baby and children's clothing. We carry out our work with this awareness of protection. On this path we started 13 years ago, we focused on wholesale product sales in centers such as Merter, Zeytinburnu, and Laleli chose our strategy in 2017 and turned to retail. In 2018, we received the Global Organic Textile Standard (GOTS), our organic product certificate. We have stores in many cities, including Izmir, Ankara, and Kahramanmaraş. In addition, our customers can reach us through our online channels. While growing five times in 2022, we are happy to be in a constantly developing sector. We aim to grow ten times in 2023.”