NEWSROOM

Taking into account the trade wars in the world, the global epidemic, the Russia-Ukraine war, the increase in energy, food, commodity prices, and inflation, the Minister of Treasury and Finance Nureddin Nebati called for "price fixing and discounting" to the business world. The famous clothing company Vaggon also joined the supporters of this call.

*** This release is originally published in Turkish.

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TURKEY - After the Turkish Statistical Institute (TUIK) announced the annual inflation rate as 64.27 percent in 2022, the price fixing and discount call made by the Ministry of Treasury and Finance received support from many sectors, especially chain markets and furniture manufacturers. Famous clothing brand Vaggon also announced that it will support the call. Doğukan Eyüboğlu, General Manager of the brand, said, “The whole world is going through a difficult economic period, and clothing is among the basic needs as well as shelter and food. In these difficult days, we are organizing a price fixing and discount campaign to meet basic needs.

It will carry the same price setup abroad.

Doğukan Eyüboğlu made the following statement: “After the call from our Ministry, we decided to take some steps to contribute to our economy. We fixed our prices and made discounts on many of our products. We continue our work at full speed to bring our customers together with quality fashion at affordable prices. We know that fashion has a direct relationship with happiness. That's why we don't want anyone to be deprived of happiness because of financial hardship. We will soon start to serve in many different categories with the same price policy. We believe that we will make a sound in plus size, jewelry, accessories, shoes, bags and men's wear.”

Vaggon General Manager Doğukan Eyüboğlu stated that especially the pandemic and the war affected not only Turkey but also the whole world economically, “We are a brand that works both domestically and abroad, we provide service 24 hours a day, 7 days a week, every season. That's why the economic conditions in the world are very important to us. We are working intensively on e-export. We have completed 90% of our preparations. Very soon, we will make an impact abroad with the same price setup," he said.

"Waggon effect" in shopping

“We know that money is hard earned and that money is actually made while being spent. Dogukan Eyüboğlu, General Manager of Vagonn, said that consumers can have more suitable alternatives with their purchases from Vagonn instead of paying twice the price for the same product for the same quality. We set out by establishing a dynamic team that works for the holistic benefit of everyone who joins our family and all tastes. We have adopted the principle of being a partner in the experience, not catching up with your consumption rate. We called the magnet effect of self-confidence that emerged by saying 'message, feel good and smile' as the 'waggon effect'. Thanks to our wide product range, we have created a space where everyone can reflect, and we have transformed the boring habits and rituals of fashion into a feast.”