NEWSROOM

Seramiksan, manufacturer of tiles, CSW and building chemicals, announced its 2022 performance. Stating that it increased the number of dealers in 76 cities to 240, the company also shared its targets for 2023. Seramiksan also declared that it will double its production capacity in CSW category and accelerate its sustainability activities.

** This release is originally published in Turkish.

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TURKEY - While we have just left behind 2022, in which many developments took place around the world, many sectors that contribute to the country's exports continue to grow globally. According to the Turkish Export Contribution Index prepared with the support of the Turkish Ceramics Federation, construction ceramics made the highest contribution to exports in the first half of 2022, with a ratio of 22.89. Seramiksan, one of the important players of the sector, which increased its exports to $5.9 billion with a 18.19% as compared to the previous year, announced its 2022 performance.

Exporting 30% of its tile, ceramic sanitary ware (CSW) and building chemicals products to 60 countries, Seramiksan Director M. Süreyya Çağlar said: “Last year, there have been many developments that adversely affected the global trade and export networks. One of them was the 'anti-dumping' investigation in Europe, the largest export market of the ceramics industry. This situation was reflected in the form of 18.7% customs tax on Turkish companies, which are growing rapidly in the European market. While the decision to be made by the EU Commission on the subject on February 11 is awaited, the energy crisis caused by the Russia-Ukraine war also caused the manufacturers in Europe to reduce their capacities. While our domestic companies are trying to turn this situation into an advantage, Seramiksan continued to grow in 2022 despite all the negative factors.”

Serves in 76 cities through dealer collaborations

M. Süreyya Çağlar said that thanks to the strategies they have updated according to the current status quo, they have exceeded the targets they have set and told, “We are very lucky with our dealers in terms of serving with an innovative, creative, quality, friendly and solution-producing understanding in today's world where meeting customer expectations is getting more and more difficult with each passing day. Our growth performance is an important indicator of our successful and healthy cooperation with our dealers. With the principle of unconditional customer satisfaction we adopted, we continued to expand our dealer network at various points throughout the country in 2022. Currently, we are bringing our product portfolio consisting of ceramics, sanitary ware, construction chemicals and bathroom furniture to our customers through our 240 dealers and 1000 sub-dealers in 76 cities.”

CSW production capacity will be doubled

Indicating that they have one of the most advanced CSW production facilities in the world, Seramiksan Director M. Süreyya Çağlar said, “By 2023, we started working to double the production capacity of our CSW factory, which we built in 2014. This facility, which can produce CSW products with the latest technology without human touch, will be one of the few factories in the world in terms of both capacity and technology when its investment is completed. We support our activities in the countries and regions that we have determined as part of our plans to expand into new markets in the future, with other activities. For example, we will both expand our business network and increase our export performance with events such as the Cersaie Fair in Italy, which we attended last September, and the ISH Frankfurt fair in Germany in March.”

They integrated sustainability into daily operations for a more livable world

Underlining that they offer services with a rich and innovative product range in different categories, M. Süreyya Çağlar shared the following information about their goals: “In 2023, we will continue to walk towards bigger goals with the same belief and determination. As a company operating in an energy-intensive industry, reducing our carbon footprint and water consumption and achieving energy efficiency are among our priorities. We are happy to contribute to a sustainable world with our 0% waste product, 0% waste water policy, which is at the center of our daily operations. With our recycling facility, which we commissioned in 2018, we process all the wastes of our ceramics and sanitary ware factories in such a way that not the slightest waste goes to nature and the environment, re-evaluating them in our production processes, and we carry out our production processes in harmony with nature for a greener and more livable world. We carry out our production processes in harmony with nature for a greener and more livable world. We will rapidly continue our work in 2023 with an understanding that embraces innovation and places digital transformation and innovation at the center of our activities.”