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With the rapid spread of innovative technologies and digitalization, the dynamics of the automotive industry are being rewritten. Major global players of the industry benefit from artificial intelligence, machine learning and robotic technologies in production. In addition to this, while it has just started to sell motor vehicles through online channels, Kuralkan, which offers domestic production motorcycles for sale on the internet in 2019, enables its users to achieve price stability with the price-guaranteed pre-order opportunity. 

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TURKEY - Automotive, which is one of the sectors most affected by the pandemic, is rewriting its dynamics with the rapid spread of innovative technologies and digitalization. Report published by Research and Markets points out that the global auto industry is redefining all processes from production to sales, with sustainability trends and changing consumer preference criteria. While the important global players of the industry benefit from artificial intelligence, machine learning and robot technologies in production; It abandons the dealership model by starting to sell motor vehicles through online channels. Saying that he has broken new ground in the industry by selling his Bajaj and Kanuni branded motorcycles online since 2019, Kuralkan continues to bring the global developments to the local market.

Online sales become the building block of the automotive industry

Saying that the shift of consumers' shopping habits to online channels with the spread of digitalization has shaped the automotive industry, Kuralkan Marketing Manager Ekrem Ata commented: "In automotive, all purchasing experiences from motor vehicles to spare parts and after-sales services become digital. Recently, important global players of the automobile industry announced that they will make changes in their sales strategies. Stating that traditional sales processes are now over, these brands stated that they will mainly activate digital sales channels. Online shopping, which has become the building block of the industry, especially the automobile, actually started with us in the motorcycle industry. We have been selling motorcycles of our Bajaj and Kanuni brands on ekuralkan.com since 2019. We turn our customers' shopping into comfortable experiences with the advantages we offer, such as fixed price guaranteed pre-orders."

Customers can check motorcycles at service points when they are picked up.

Noting that consumers are directed to one of the closest service points with the guidance of the support team, for any order from their website, Ekrem Ata explained the digital purchasing stages: “Think that our customer ordered a motorcycle online. If it is in the stock, it is directly shipped to one of the designated service points within 3 working days. After our team receives the product, they contact our customers and invite them to the service point. Here, while our teams share all the details about the product, our customer controls the vehicle. Then the product is delivered with all relevant documents regarding warranty, invoice and maintenance frequency. In addition, consumers can track the current status of their cargo with the cargo tracking number.”

Currency protected pre-orders in online motorcycle sales

Pointing out that they offer their customers an alternative purchase option if the desired motorcycle is not in stock, Kuralkan Marketing Manager Ekrem Ata said, “We offer our customers the opportunity to 'pre-order with a fixed price' in online sales. Thus, we ensure that our customers achieve price stability in our sector. When consumers pre-order on our site, we demand that they make the full payment. If they fulfill this condition, we provide a price guarantee regardless of the exchange rate. It is available in our system in what color and price the product will be in stock. If it is in stock, the order is processed and the delivery process is started. In addition, our customers can benefit from the advantage of installments up to 36 to 60 months by paying a down payment of 25%.”