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Our country, which hosts millions of tourists every year through sectors such as tourism and health, is also a favorite of foreigners both locally and abroad with its food brands. Having hosted 10 million people in its stores in 4 years, Şekerci Cafer Erol is preparing to carry its centennial success story abroad. 

*** This release is originally published in Turkish.

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TURKEY - Our country, which has become a popular route for millions of tourists from all over the world with its historical, touristic, cultural and health services in recent years, is also a favorite of foreigners both locally and abroad with its food brands. While many people turn to food brands originating in Turkey to taste the flavors created by local chefs, the food industry, which is behind the wind of this success, continues to grow. The data released by Statista indicates that the food industry, which is expected to close 2022 with a revenue of 121.8 billion dollars, will increase this figure to 140.5 billion dollars by 2027. The confectionery and snacks segment has the largest share of the revenue pie of the food market, with a turnover of $21.38 billion (17.55%). The confectionery industry, which draws attention with its centuries-old brands, is also the focus of attention of tourists. The local confectionery brand Şekerci Cafer Erol, which has hosted 10 million people from Turkey and abroad in 4 years, is now preparing to carry its two-century-old success story abroad.

Attracted the tourists’ attention with the New Year concept

M. Nurtekin Erol, Chairman of the Board of Directors of Şekerci Cafer Erol, who said that they attracted the attention of both local citizens and tourists with the New Year concept they created in their stores in 8 different locations in Turkey, said, “Our locations in districts such as Göztepe, Karaköy, Ataşehir, İstinye, Kadıköy in Istanbul and İzmir. Every year, we host millions of tourists from around 30 different countries in our stores in Istanbul. We represent our country while appealing to both the eye and the palate of our customers. That's why we don't miss any global trends, we create special concepts by adding color to current events and situations. We have determined this year's theme of the New Year's concept tradition, which we started in 2018, as Ice Tale, and with that, we have become the center of attention.”

“We will carry the story that started a hundred years ago abroad”

Emphasizing that they are preparing various collection sets within the framework of the New Year concept, Şekerci Cafer Erol said, “We have created special sets with our hard candy, Turkish delight and chocolates so that our customers can feel the energy of the New Year and bring traditional flavors to the New Year's table. We also made colorful gift boxes. As the heirs of the adventure that started as a candy store a hundred years ago, we are happy to bring the values of the past to the present and bring them together with people from all over the world. We offer our tastes, which can be heard from meters away and whose taste does not disappear for days, both on our website and through our stores. In 2023, we will grow by carrying our century-old success story abroad," he said.