NEWSROOM

According to the research conducted by the United Nations, electronic wastes such as computers, televisions, telephones and white goods that have expired constitute 20% of all global waste. In addition, e-waste harms both the environment and human health. However, industrialization, the spread of digitalization and the increase in population cause e-waste to increase day by day and make it difficult to recycle. The data disclosed reveals that one-fifth of all e-waste is recycled worldwide, and that even in 2022 alone, approximately 348 million metric tons of waste could not be recycled. EFS Elektronik, a domestic enterprise licensed by the Ministry of Environment, Urbanization and Climate Change, minimizes the damage of e-waste by recycling discarded electronic products, and contributes to the national economy with its collaborations in this context.

*** This release is originally published in Turkish.

Google Translate Application translates the content you see on this page.***

TURKEY - Stating that electronic devices containing lead, mercury and cadmium cause permanent damage to both human health and nature unless they are recycled, EFS Elektronik Chairman of the Board Serkan Altınbaşak commented: “It causes living things to mix and damage their habitats through water, soil and air. These devices, which contain high levels of pollutants, also trigger climate change and drag the world to a dead end. In order to put an end to this problem, which has reached the level of a crisis on a global scale, it is necessary to feed on the principles of the circular economy. We recycle e-waste to build a sustainable life as the first and only company in our country that invests heavily in electronic waste recycling and has a Zero Waste certificate. It is not limited to this, we offer affordable products to consumers at first quality and contribute to the renewed electronic product sector with our efforts.”

They renewed 720 thousand products in 12 years

Stating that EFS Elektronik started its operations by making online sales in the white goods and consumer electronics sector in 1998, Serkan Altınbaşak said, “We have been continuing our adventure since 2010 with our renewed electronic goods initiative to contribute to the protection of nature and the ecological system. In this context, we received the WEEE (Waste Electrical and Electronic Equipment) certificate in 2017. Now, we offer the products that we renewed and repaired in our facilities located in many points of Istanbul to the taste of the users. Our expert teams working in our sales stores in Çamlıca and Taşdelen, Istanbul, help our customers to meet their needs by determining the most suitable products. We have integrated our flawless customer experience and sustainability principles, which we have adopted in both production and sales stages, into non-sales processes. With the agreements we made, we renewed 720 thousand products in 12 years and contributed 50 million dollars to recycling.” 

They expand their fields of activity with their cooperation

Pointing out that collaborations play an important role in electronic product renewal and sales operations, both financially and morally, Serkan Altınbaşak said, “White goods and electronic product wastes are not only created by consumers but also by brands. On the other hand, consumers can provide limited assistance in the recycling of e-waste. At this point, the business world has a great responsibility. As EFS Elektronik, we believe that we can create a healthier and more livable world, and we support our efforts in this direction with collaborations. With our leading position in the local refurbished electronics market, we are increasing our awareness of the recycling and refurbished electronic product sector in our country by adding new collaborations every year with brands such as Samsung, DeLonghi, Rowenta, Braun, Kenwood and WMF.”

Close to 50 thousand recycled outlet products will be offered for sale

Emphasizing that they aim to increase the number of products they convert annually from 60 to 100 thousand in the coming period with their cooperation, EFS Elektronik Chairman of the Board Serkan Altınbaşak concluded: “Finally, we recently acquired Tefal Group SEB, a manufacturer of household appliances. Within the scope of the agreement, we will offer nearly 50 thousand recycled outlet products to our customers by organizing big campaigns. With this cooperation, we are happy to provide a price advantage to the end user and to protect the nature more. We will increase our activities in order to minimize the environmental impact of electronic goods and create a healthier world, and we will position ourselves as the leader in the global markets.”