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The market size of influencer marketing platforms is expected to reach $85 billion by the end of 2028. In line with global trends, the domestic technology platform, which brings brands and influencers together with the help of technology in a win-win model, received an investment of 2.5 million TL.

*** This release is originally published in Turkish.

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TURKEY - Winfluencer, which automates the brand - influencer collaboration processes by using technology, received an investment of 2.5 million TL from a group of angel investors consisting of experienced business people, including the managers of global technology companies. Winfluencer, an ITU Çekirdek Incubation initiative, became one of the TOP 20 startups selected for Big Bang 2022, the stage of those who change the future. Winfluencer Co-Founder Funda Yener also received the Women Entrepreneur Award given by Petrol Ofisi, one of the ITU Çekirdek stakeholders.

Provides transparency and reliability using technology

Winfluencer, which is among the TOP 20 initiatives in Big Bang 2022, which ITU Çekirdek, one of the important acceleration programs and incubation centers of Turkey, called the stage of those who change the future, is an ITU Çekirdek Incubation Initiative. Emphasizing that they provide transparency for influencers and e-commerce sites participating in the platform by using technology, Winfluencer Co-Founder Funda Yener explained how they differ in the market: “Winfluencer was established as a scalable marketplace that will bring the power of hundreds of thousands of nano and micro influencers to e-commerce sites, while making brand collaboration processes with mega influencers more efficient. Unlike competitors, we offer a trackable, measurable system with instant reporting, and we enable hundreds of thousands of collaborations by saving influencer marketing collaborations from being a manual process.”

The market Is growing

Emphasizing that the referrals of influencers have a great impact on internet shopping, Funda Yener continued: “According to the report of Research and Markets, the market size of influencer marketing platforms will increase to 85 billion dollars by the end of 2028. In the rapidly growing market, the majority of influencers are nano and micro influencers. Although the number of followers of this large audience is less than mega-influencers, their interaction rate is 4-5 times higher. Although e-commerce sites want to use the power of nano and micro influencers in social media, making deals one by one increases the operational workload. Brands that can only reach certain influencers cannot predict how much sales their budgets will bring to their cooperation, while influencers cannot reach every campaign and cannot find a basis for bidding. We, as Winfluencer, have established a scalable marketplace that focuses on the win-win model, aiming for everyone to win, with the software we developed to provide solutions to these concrete problems in the market."

A win-win model

Winfluencer Co-Founder Funda Yener explained the win-win model of the platform, “E-commerce sites that want to cooperate with influencers can easily create their campaigns by becoming a member of Winfluencer. When the sale is made, they pay the commission rate they predetermined. They can measure the return on their spending and the efficiency of their campaigns. Influencers, on the other hand, can choose what they want to share among the campaigns they match, earn in proportion to those who return to sales, and can follow their earnings instantly.

“Unlike its competitors in the market, Winfluencer offers a trackable and measurable system with instant reporting, and provides transparency and reliability for both parties by integrating with the infrastructures of e-commerce sites. With a fully automated platform where you can cooperate with a single contract, we reduce the agreement process that takes days to minutes. We would like to thank especially the Winfluencer team, everyone who has been with us in making our dreams come true since the beginning of the road, our investors who gave us strength, and the team of ITU Çekirdek Incubation Center. Our goal and passion is to be a world brand” Funda Yener concluded.