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Industry 4.0, which affects the whole world, redefines the dynamics of the global production and manufacturing industry. While many countries continue their search for new markets in this process where trade routes have changed, Turkey, which has an important geographical and geopolitical position, stands out one step further. The domestic hardware e-commerce platform, on the other hand, explains the 2022 summary of the local market.

*** This release is originally published in Turkish.

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TURKEY - With the pandemic period, the changing consumer behavior in the world has rapidly entered the trend of digitalization. While this process led to a dynamism in the field of e-commerce, the hardware industry, like many other industries, expanded its activity network by keeping up with the digitalization trend. Our country, which can supply goods to different geographies due to its geopolitical position, gained an advantage in the global market throughout the period. According to the October 2022 Evaluation Report of the Istanbul Ferrous and Non-Ferrous Metals Exporters' Association (IDDMIB), the exports of our country's hardware industry in October 2022 increased by 0.82% on a monthly basis compared to the same period of the previous year. In this period, Germany took place at the beginning of the countries that Turkey exports the most. 

Eshabil Kulaklı, Founding Partner of HirdavatBulurum.com, the online marketplace platform of the hardware industry, stated that the industry's contribution to Turkey's total exports is increasing, and said: “Additionally, it is an indicator of the changing consumer habits after the pandemic, the rise of e-commerce, and the adaptation of the industry to the globally developing and changing habits. In the coming period, we think that domestic companies will expand their business network even more in this context, taking their services to an intercontinental dimension and that our country will reach a record level in export figures in the hardware sector, as in many other sectors.”

Domestic companies of the hardware sector are turning the geopolitical position into an advantage

Onur Kurt, E-commerce Director of HirdavatBulurum.com, stated that the formation of new markets and trade routes in the hardware industry, together with the developments experienced after the pandemic, caused many countries to change direction in imports, and told that Turkey assumed a key role in this process. Saying that Turkey will turn into a production base of the world, especially Europe, with its infrastructure investments and the power of its geographical location, Onur Kurt said, "Turkey, which is advantageous in terms of access to labor from economic developments, technological trends, cost advantages, as well as its geopolitical position, has become a center of attraction for international companies. Because the political and economic developments around the world have led cost sensitive industries to turn to Turkey. Achieving and sustaining growth in the increasingly competitive global manufacturing arena is possible with long-term structural trends and strategic positioning. By correctly evaluating our country's potential and geographical location advantage, We think that it will continue to be a bridge between other countries in the sector.”

They created an online marketplace platform for e-commerce for local companies

Eshabil Kulaklı, who stated that they created a marketplace where all manufacturers and consumers can do e-commerce in the hardware sector, concluded: “We offer many opportunities. With our platform, we are very happy to create an environment where businesses that contribute to the hardware industry of our country can both meet their needs and make sales. We aim to increase the share of the hardware sector in the country's economy by reaching more businesses in the future.”