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E-commerce has been the biggest winner of the recent two years all over the world. According to the Ministry of Commerce's 2021 E-Commerce Data, the number of sellers using e-commerce in our country grew by 600% in 2021 and reached 484 thousand 347, while the share of e-commerce in general trade globally reached 22%. This rapid growth has also increased competition among e-commerce software providers offering omni-channel experiences.

*** This release is originally published in Turkish.

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ISTANBUL (TR) - Since the beginning of 2020, e-commerce has achieved the growth rate that would normally take years in a short period of two years. According to the predictions of Morgan Stanley, while the share of e-commerce in global trade has reached 22%, it is predicted that the total e-commerce transaction volume worldwide will reach 5.5 trillion dollars by the end of this year. In addition to this data, which draws attention to the fact that one out of 5 purchases is made on the internet, the number of sellers using e-commerce in our country has grown by 600% in 2021, reaching 484 thousand 347 in the 2021 E-Commerce Data study of the Ministry of Commerce. Although the share of marketplaces in this growth cannot be denied, many brands have turned to design their own multi-channel e-commerce platforms in order to reach consumers directly and eliminate intermediaries.

Bekir Çelik, Co-Founder of the multi-channel e-commerce platform Shopiroller evaluated the growth in the sector: "The rapid growth in the e-commerce sector also increases the competition among brands. The way to stay ahead of the competition is to choose business partners that develop platforms that offer multi-channel e-commerce experience. Based on these insights, we introduced Shopiroller, a multi-channel e-commerce platform that empowers businesses and individuals in the increasing competition in e-commerce.”

877 million transactions in the first half of 2022

The data of the Association of E-commerce Infrastructure Providers showed that the number of transactions in e-commerce increased by 46% in the first half of 2022, and nearly 877 million transactions were made in this period. Emphasizing that e-commerce has a strong growth potential for small and medium-sized enterprises (SMEs) and individual entrepreneurs and gives them the chance to reach different audiences, Bekir Çelik said, “Today, only 26% of SMEs sell online, even in the USA. E-commerce adoption is increasing at all scales, but we still have a long way to go. As Shopiroller, we set out to accelerate this transformation. Offering an omni-channel platform, Shopiroller enables businesses to exist in sales channels such as websites, mobile applications, social media, integrate these channels with marketplaces, and receive payment via link with zero software cost. Coming with a very easy interface for SMEs and individual sellers, Shopiroller aims for everyone to experience the advantages of e-commerce with its free usage option. The strong support team of Shopiroller, which offers discounted shipping even in its free model, is ready to come to the aid of users.”

Requests were collected from 145 countries

He stated that Shopiroller, which is one of the initiatives selected for the Core program of Istanbul Technical University (ITU) and started the closed test process in November 2021 after nearly 2 years of R&D process, has managed to collect demand from countries such as the USA, Canada, the United Kingdom, Belgium and Germany. Shopiroller Founding Partners Bekir Çelik and Arif Çağlar shared the following information on the development process and possibilities of the platform: “Shopiroller is not only a platform targeting Turkey, it also offers entrepreneurs and SMEs all the tools they need to start e-export. Supporting global payment systems such as Stripe, PayPal, Klarna, Google Pay, Apple Pay, Shopiroller offers payment solutions such as PayTR, İyzico, United Payment, as well as cash on delivery and money transfer/EFT. Shopiroller, which is offered as a service and requires a subscription fee to take advantage of all its features, gives entrepreneurs the opportunity to lay the foundations of their business with its free option. SMEs make up 99% of companies in Europe and 99.8% of companies in Turkey. Considering this situation, we believe that we can achieve our vision of being one of the most used e-commerce systems in the world with our qualified technology and experience that makes the lives of sellers easier. We want to reach $10 million in recurring sales revenue in 5 years.”