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The increase in the number of individual investors trading in the stock market has brought with it the birth of a new investment style called social investing. While research shows that the current value of social investment platforms is $2 billion, the market size is predicted to reach $4 billion by 2028.

*** This release is originally published in Turkish.

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ISTANBUL (TR) - Social investing has emerged as one of the most popular investment styles used by investors in many developed countries today. With the remarkable growth of platforms such as Public and Seeking Alpha, which became popular with the global epidemic, transparency and data sharing among investors increased. Research conducted by The Insight Partners shows that the current value of social investment platforms that bring together stock market analysts and investors is $2 billion, while the market is predicted to reach approximately $4 billion by 2028. Turkey-based investment application Finfree added the most prominent social investing trend to its platform in order to revolutionize the way investors invest and improve their financial literacy. Finfree, with its top 50 stock market analysts, offered hundreds of thousands of users on the app the freedom to choose and invest in a simple and transparent way.

Moving from the insight that the scattered information shared by stock market influencers and independent analysts on their social media accounts is insufficient, Finfree, a new generation stock market investment platform, announced the "Community" feature that will bring financial content producers together with the investment community. "When it comes to financial content, we think that there is a need for a platform that focuses on this area. The data shows that the spread of financial content production will have a positive impact on the number of individual investors who reach financial freedom and take a more active role in the markets. Finfree Community has emerged as a result of these thoughts” he said.

Offers a revenue model for analysts as well

Pointing out that Finfree Komünite (meaning Community), which is positioned as a platform where independent analysts can directly meet the content they produce with the investor community, offers an opportunity for content producers as well, Finfree Co-Founder Senih Mete Dal said, “Many reputable analysts in Turkey inform their surroundings and followers as a hobby, without earning any income. It is important for the content to meet with investors on a single platform that offers features such as categorization and to see the value it deserves in terms of sustainability. To ensure this sustainability, we believe that analysts should be rewarded for their quality content. In this context, we are building a model where Finfree Komünite analysts can generate income as they are read and watched. Analysts, who receive financial compensation for the digital content they produce with the subscription model, will be more willing to produce. In addition, many individual investors will be able to access quality content from a single point.”

Started to serve in beta process

Pointing out that the community feature of the application has started to serve as Finfree Komünite Beta as of this week, Senih Mete Dal concluded his evaluations with the following statements: “This process, which has been specially designed for the first 50 analysts selected by the Finfree team, will soon review the applications and make the platform open for evaluation. The reports of Finfree Komünite, which came to life with Turkish stocks, American stocks, macroeconomics, crypto analysis and many other financial contents, can now be accessed through the Finfree app. As the Finfree team, which aims to meet the quality and reliable community needs of individual investors, we would like to remind you that there will be new developments very soon.”