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The business world, living in an age that requires rapid responses to global and regional developments, has begun to adopt methodologies such as objectives and key results (OKR) and an agile approach. One of the most well-known investment companies in the USA, invested in a domestic startup that produces SaaS solutions in OKR and performance management with a valuation of $ 20 million.

*** This release is originally published in Turkish.

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ISTANBUL (TR) - According to the assessment of the global consultancy company KPMG, the Turkish entrepreneurship ecosystem, which broke a record with 82 investments in Q2 2022, did not slow down in H2. Twiser, a domestic technology company that produces artificial intelligence-assisted sSoftware-as-a-Service (SaaS) solutions for human resources, specialized in objectives and key results (OKR) and performance management, received an investment with a valuation of 20 million dollars from the US-based global innovation platform Plug and Play Tech Center. The Center, known for its investments in technology giants such as Google, Apple and Dropbox, chose Turkiye for its new investment.

Twiser CEO Ongun Demirler commented, “As Twiser, we develop solutions that provide the chance to look at corporate strategies as a whole by removing the invisible distance between employees and employers through a completely flexible and transparent system. We are delighted to be included in the portfolio of a leading investment company like the Plug and Play Tech Center. We will use the investment we received on a valuation of 20 million dollars to strengthen our presence in international markets. We still position Turkiye as our priority market, with our belief in the potential of companies in our country in the field of OKR and performance management.”

Provides 85% improvement in manager-employee communications

While businesses are living in an age where they need to respond quickly to global and regional developments, they have started to adopt agile approaches in product development and other critical business processes. Expressing that the performance of companies is closely related to employee performance, Ongun Demirler said, "The solutions we offer as Twiser allow all teams to adopt corporate strategies with the most appropriate approach and methodologies and achieve common goals. It transforms the workplace culture into target and result-oriented, and incorporates feedback and cooperation into company values. Twiser also increases corporate performance. The OKR methodology, which is rapidly accepted by many organizations around the world, facilitates employees to discover their potential, creating a unity of meaning and purpose between employers and employees. We measure 85% improvement in manager-employee communication in companies using Twiser solutions. With this investment, we will continue to work for the adoption of these methodologies by more companies.”

“Bringing a bridge between marketing, customer relations and employee performance”

It is known that the global innovation platform Plug and Play Tech Center has invested in world-renowned technology companies and so far, 30 companies in its portfolio have become unicorns with a valuation of more than 1 billion dollars. Expressing their excitement to join and support Twiser's journey, Alireza Masrour, one of Partners of the Plug and Play Tech Center, commented, "Twiser bridges the gap between marketing, customer relations solutions and employee performance." Twiser CEO Ongun Demirler said: “Twiser, which serves more than 60 thousand users from 12 different sectors in 25 countries today, enables the company to follow the progress of the whole company on a single screen with user-friendly and holistic panels, and to improve the company strategies with the transparent and communication-oriented environment created. It stands out with its benefits such as being able to be transferred to all levels and adapting to changing needs. Twiser, which is ready for use in 2-3 weeks even in companies with thousands of employees, develops further with the feedback we receive from our customers such as Boyner, CMS, Hayat Holding, Insider, MESS, Owner, Yapı Kredi, Yıldız Holding, and contributes to the success of our business partners. The data pointing out that the participation in the target system has reached 100% and the use of the performance management tool has increased 20 times, reveals the functionality of Twiser.”