NEWSROOM

Even though we feel the presence of technology in every aspect of our lives, when it comes to sources of motivation and happiness, surprise gifts with their colorful boxes came first. According to the data announced by Turkey's happy gift service Bikutumutluluk.com, the demand for gift boxes and design products has increased by 300% in the last year. Istanbul was the city that sent the most gifts.

*** This release is originally published in Turkish.
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ISTANBUL (TR) - Although digital tools play a decisive role in maintaining human relations in the age of technology, they cannot replace gifts when it comes to surprises that will make loved ones happy. According to the data announced by Bikutumutluluk, one of the pioneers of the gift industry and delivering design products to the end users with concept gift boxes, the demand for gift boxes has increased by 300% in the last year. Among the cities that sent the most surprise gifts, Istanbul ranked first with 38%; Ankara, Izmir and Bursa followed it. While it is seen that women are more prone to surprise than men, the rate of female users, which was 80% in previous years, decreased to 66% as men discovered gift boxes. Looking at the age ranges, it was seen that the 24-35 age group stood out with 32%. While they were followed by the age of 18-24 with 25% and the age of 35-44 with 19%, it was noteworthy that the highest increase in demand for gift sets came from the middle-aged group, most of whom experienced e-commerce during the pandemic.

“60% of users buy gifts for themselves”

Bikutumutluluk.com CEO Ayşe Şimşekci Başer stated that its products are not only the savior of special days, but also an important source of motivation for those who want to send happiness to themselves and their loved ones. We also pack and send a design product they bought for themselves in a gift box, so we give them the experience of receiving a gift, which is a high rate of 60% for our users who want to have this experience.”

“The gift is no longer limited to special days”

Stating that as Bikutumutluluk.com, they have managed to touch more than 500 thousand people with their nearly 10 thousand design products and gift sets, on this path they set out with the motto of 'Surprise yourself or your loved ones on any day of the year!' We also created the gift box industry. We continue to lead all brands that started making boxes inspired by us. The fact that we design and manufacture our own products sets us apart from our competitors. In this way, our customers can reach different gift alternatives that have both design value and are accessible. While meeting the demands of both individual customers and corporate companies with our products, we go beyond the standard gift understanding and establish a bond with our users with the emotion we add to the product.

It will complete the year with more than 1 million users

Ayşe Şimşekci Başer shared the following information about the goals of Bikutumutluluk.com: “We started our activities as Turkey's first concept gift site in 2014, and today we have turned into a gift service that appeals to users of all age groups with our design products that reach hundreds of thousands of people a year. Our most important supporters in this process, of course, were the users whose happiness we shared. We have taken our services one step further by always listening to their demands. We have made our products accessible to everyone with our stores that we opened in different market places outside of our site. We aim to provide users with a very different shopping experience with our mobile application, which will be available very soon. These days, as a team, we work hard not only for our daily gift shipments, but also for corporate requests for New Year's Eve. While we are one step closer to our goals with a growth rate of 300% last year, we aim to complete this year with more than 1 million users. We are working to reach our target audience from all platforms where they are active, and we offer the same day delivery. Our goal is to be the first brand that comes to mind of those who want to present emotional designs to themselves and their loved ones as Turkey's happy gift service.”