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PurposeNOW, the first international meeting in Turkey on purpose-oriented institutions, will be held online on December 6-7, 2021. The meeting features over 25 speakers and numerous workshops, from Oxford Professor Colin Mayer to bestselling author and international speaker Afdhel Aziz.

*** This release is originally published in Turkish.
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ISTANBUL (TR) - While the doctrine that guides the business world in the 20th century and argues that the sole reason for the existence of institutions is profit maximization is being questioned, the opinion that the sustainability of institutions will be possible with a reason for existence and stakeholder capitalism approach that goes beyond profitability is becoming widespread. The 2020 study, carried out by Oxford Professor Colin Mayer on behalf of the British Academy, shares the view that the new reason for the existence of institutions is ‘to generate profit by creating solutions to the current problems of people and the world’. According to research by YouGov, almost half of business leaders (44%) agree with this definition, and almost two out of every three organizations (63%) are taking steps towards purpose-driven transformation.

The concept of "purpose", which has become more talked about in the business world with the pandemic, is also the subject of an international event to be held in Turkey in December. PurposeNOW 2021 meeting will be held online on December 6-7, 2021 in cooperation with the world's leading trend research company TrendWatching and the Business of Purpose community. Coordinated by Istanbul-based consultancy firm HMD, the meeting will feature inspiring speeches from world-renowned opinion leaders on the first day, and a program of hands-on workshops on the second day.

World-renowned opinion leaders will speak

PurposeNOW, which was held in this period when the importance of purpose-oriented transformation has increased in order to sustain the existence of institutions, will bring together world-renowned opinion leaders with the participants. Among the names who will be speaking at the event are Afdhel Aziz, the bestselling author, Forbes magazine columnist and international speaker, Chip Walker, Head of Strategy at StrawberryFrog, a New York-based brand purpose consulting firm, Oxford University Emeritus Professor and Former Dean Colin Mayer, Illinois Technical University Design Institute Professor Carlos Teixeira. and Erinch Sahan, Leader of the Donut Economics Action Lab. On the second day of the meeting, Trendwatching Academy President Livia Fioretti, Greyston Bakery Strategic Programs Director Dr. The workshops, which will be led by important names such as Penny Jennings, are also waiting for the participants.

Participants from Turkey

Among the speakers attending the PurposeNOW event from Turkey are Eczacıbaşı Building Materials Design Director Erdem Akan and Innovation Director Boğaç Şimşir, Mikro Yazılım CEO Alpaslan Tomuş, DenizBank Agricultural Banking Marketing and Sales Group Manager Canan Aytekin, Modanisa Founder Kerim Türe, Mazars Denge Management and Mehmet Eronat, Human Resources Consultancy Partner, and Rana Kotan, Secretary General of the Third Sector Foundation of Turkey.