NEWSROOM

Plant-based organic food producer SAF Nutrition has completed its investment round with a valuation of 5 million dollars. Explaining that they have received a total of 350 thousand dollars in individual investment from Belis Üstünel Tacir, Şule Zorlu and Yavuz Yürür, SAF Nutrition Co-Founder Tolga Tunçsav said, “We will expand our organization and focus on growing abroad. We took the first step of this in Germany.”

*** This release is originally published in Turkish.
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ISTANBUL (TR) - The growth rate of the entrepreneurship ecosystem in Turkey has increased the interest of investors. According to the Turkey Startup Ecosystem Investment Report prepared by StartupCentrum, investments in startups in the first half of this year increased by 7 times compared to the same period of 2020 and reached 704 million dollars. Investments are expected to reach $2 billion in 2022. Stating that the entrepreneurship ecosystem continues to develop with different sectors such as food and beverage as well as technology, SAF Nutrition Co-Founder Tolga Tunçsav said, “We started the investment tour with a success story we wrote 2 years ago as a domestic initiative that entered the natural products market with 22 products. As of the beginning of November, we received a total investment of 350 thousand dollars from Belis Üstünel Tacir, Şule Zorlu and Yavuz Yürür. With the strength we get from here, we will expand abroad, starting from Germany.”

Success is inevitable with the right business idea and model.

Drawing attention to the importance of meeting the right business idea and model with investments and high growth rate in the entrepreneurship ecosystem, Tolga Tunçsav said, “Although we are a brand for only 2 years, our rapid growth and development in a short time brought new investments. With these individual investments, we will accelerate our steps towards becoming a global brand. The organic food and beverage market is expected to reach $327.6 billion globally in 2022. We will also increase our share in this market.”

Our market share is increasing

Reminding that SAF Nutrition has proven its success on a national and international scale through the “Bronze Award” it received in the Food and Beverage category from the Stevie Awards in 2020, Tolga Tunçsav said, “We have created an emotional bond with consumers in a short time with the reliable and innovative products we have developed. In this way, we have achieved a high brand awareness in the country. We aim to gain awareness in the global market in a short time with our new investments.”