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Leading brands of the building industry, which has risen with the pandemic, will meet at UNICERA Istanbul Fair. Seranit will exhibit Turkey's largest wall tile at the fair to be held at CNR EXPO in Istanbul on 2-6 November 2021.

*** This release is originally published in Turkish.
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ISTANBUL (TR) - When the pandemic increased the time spent at home, the movement began in home decoration, renovation and changes. Seranit, one of the well-established companies in the building products industry, has prepared a wide range of products for 2022 with the aim of increasing its share in this growth. They will present their newest designs at CNR Expo | UNICERA Istanbul | Seranit, which will be presented to the visitors at the Ceramic, Bathroom, Kitchen Fair, will also exhibit Turkey's largest wall tile at its stand in the 5th hall.

Will exhibit Turkey's largest wall tile

Seranit General Manager Nadir Erze, who gave information about the preparations for the fair, shared the following about the stand they designed: “We are ready to present our newest collections with our brands Seranit in the bathroom and Vanucci in the kitchen at UNICERA Istanbul, the largest specialized fair of our country in the field of construction. We will tell you that we are with our customers not only in homes but also in all living spaces such as subways, airports and hotels, at our 880 square meter stand, which we designed with the motto 'Seranit in any place at any moment'. We will exhibit our innovative solutions as well as numerous design, colour, pattern, material and surface alternatives that will inspire architects, interior architects and designers. This year's surprise is Turkey's largest wall tile, measuring 60x120 cm. The ceramic wall tile, which is the indicator of Seranit's production competencies, will also be showcased for the first time at UNICERA Istanbul.”

Investing in warehouses and showrooms abroad

Pointing out that they will continue to sign every place from outside the home to the inside, Nadir Erze said, “30 years ago, we established Turkey's first technical porcelain factory in Bilecik. We produce with the vision of being a leading global brand that progresses by including all our stakeholders in our journey and contributes to the society. We are also the indispensable choice of out-of-home projects with porcelain production. In our 30th year, we will increase the number of our retail stores to 9. Stating that they reached professionals both locally and from the region through UNICERA Istanbul, the General Manager continued: “We are focusing on growth in international markets as well as in our country. Our showroom in Dubai; We have our own companies in France, USA and Germany. We offer our products for sale in more than 50 countries with our more than 300 business partners, and we are taking firm steps towards becoming a world brand. Europe and North America are among our priority markets for exports. We plan to increase the number of our showrooms and warehouses abroad in 2022.”