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The pandemic has changed the way consumers view fashion. Consumers, who put the brakes on fast consumption habits due to economic concerns, turned to timeless designs instead of trendy products that change every season. Fashion Designer Simay Kışlaoğlu said, “The pandemic has highlighted the 'less is more' trend in fashion. Timeless designs that reflect today's and tomorrow's fashion play a leading role in this trend with their personal and economical features.

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ISTANBUL (TR) - While the “les is more” trend against fast-moving consumption in fashion is spreading rapidly, the voice of timeless designs is getting louder. Bringing the “Less is more” approach to fashion with its free, comfortable, simple and plain lines, the minimalism style has opened up a new field for timeless designs. According to research on consumer behavior in the fashion industry by consulting firm McKinsey, nearly 3 out of 5 (58%) people believe that timeless designs have replaced the concept of trend in fashion. 65% of consumers plan to buy fashion products that they can use for many years. Pointing out that the habit of buying trendy products has addictive effects on consumers, Fashion Designer Simay Kışlağlu said, "Preferring trendy products in fashion before the pandemic created a consumption frenzy. Increasing economic concerns with the global pandemic raised the awareness of consumers. It is possible to save a great deal on clothing expenses with timeless designs in fashion.”

Economical products determine the choice

Stating that the priorities of consumers have changed with the pandemic, Simay Kışlaoğlu said, “While consumers prefer more economical ones instead of trendy products, they also demand personalized designs from brands. Timeless designs that replace trendy products that mold societies meet this expectation of consumers. Timeless designs and minimalism style define elegance with its free, comfortable, simple and plain lines.”

The power of labor

Mentioning that the formation process of timeless designs requires a lot of effort compared to trendy products, Simay Kışlaoğlu said, “Timeless designs promise comfort and freedom to consumers in daily life with their styles, while making it possible for consumers to feel special with their lines and patterns. As both a designer and a painter, I create my fashion designs with the same care as an artist's canvas. Timeless designs are prepared with the power of labor, not industrial machines as in trendy products.”

Custom art inspired designs

The Fashion Designer said, “As Simay Kışlaoğlu Design, we produce timeless clothes for individuals. We add character to designs by eliminating the patterns created by trendy products in fashion. We undertake the personal stylists of consumers with our designs inspired by art. We offer feminine designs to women who desire to be sophisticated. We create new inspirations by giving advice to those who want to have timeless designs through our digital platform. Consumers can create their own styles by scheduling appointments via our digital platform and receiving personalized advice from our stylists.”