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Stating that health products promoted by influncers on social media platforms can be harmful to human health and should be avoided, Beautician Seda Ozen said, "Beauty and health products that are shown to be very effective and usful on social media can cause harm to your skin."

*** This release is originally published in Turkish.
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ISTANBUL (TR) - Seda Ozen, who recently warned about beauty and health products sold in several social media platforms popular in Turkey, stated that a new and wide advertising market has emerged with the increase in social media use in Turkey. Ozen stated that she took part in malicious companies in this advertising market and continued that health and beauty products are frequently promoted in social media platforms, which are popularly used recently, Ozen emphasized that most products are beneficial, but there are also products that endanger human health are also being promoted.

“It is displayed as effective and sold at a cheap price”

Stating that the products of malicious companies are promoted by influencers, Ozen said, "Unfortunately, social media users continue to look for new and practical products every day. These products are usually products on health and beauty. The products that users find and follow usually seem to work during the implementation phase and the costumer is convinced to buy. Users who are directed to the sales link of the product immediately attempt to purchase the product when the price of the product is cheap. The user, who tries the product, realizes the situation shortly when he does not get the effect as in the promotional videos he watched. Here, the harm does not come out of money loss only. In addition, the ingredients of the product used for weeks or months can damage the skin of the person.

Hair and skin products are among the best-selling list

Stating that most users especially want healthy hair and smooth skin, Ozen said, "People who gives great attention to their hair and skin care are greatly disappointed by the products they see and believe that it is going to be effective. More importantly, the product used can damage the hair and skin of the person. "We, as beauty experts, warned about this many times. We do not say that every product sold is bad, of course, but there are malicious companies that use people's desires, and in such cases the result is always disappointing. Although not every product is bad, products sold on social media should be discarded." 

Influencer promoting the product also got harmed

Stating that many Influencers used specific products sold online were harmed, Ozen said, "Today there are many social media influencers. The face of one influencer that used an unhealthy hair dye was completely swollen and it took about 15-20 days to heal. Another influencer who wanted to make freckle makeup on her face, in a similar way the product caused permanent scars for several months on her face and then sued the brand. Another influencer who tried practical and cheap shampoo for brighter hair experienced hair loss. There are people we know or don't know about who suffered from allergic reactions”

Do a research about the product before buying it”

Beautician Seda Ozen also gave information on what people should pay attention to before buying health and beauty products. Ozen said, "First of all, when buying a product, we should not pay attention to one feature, every comment about the product should be taken into account. For example, you will buy a hair product and it is said that when you use the product, your hair grows 10 centimeters in 5 days. It is necessary to think about whether it is possible to extend it in 5 days. It is also useful to pay attention to the star evaluation when examining the product. Therefore, do not give priority to 5-star reviews. First read the 1-star reviews and then the 3-4-star reviews. If it gets too many 1 star, do not buy that product. Also, brands make people buy products and tell them to give 5 stars. That's why you shouldn't trust all 5 stars evaluations. According to my analysis, the best method is to focus on 3-4 star reviews and to pay attention to why those who give 1 star reviews gave 1 star.