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The pandemic opened up new opportunities for many sectors. One of them was game development and animation. According to a report by the International Games & Entertainment Association, the industry has increased its revenues by 29% since 2019. In Turkey, the breakthroughs of young talent in the sector, which is estimated to have reached 100 million dollars, are attracting attention. It seems that the main focus of successful names is digital transformation.

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ISTANBUL (TR) - Büşra Yıldırım, the founder of Büşra production, which is among these names in Turkey, also points to the digital transformation as an animation producer, deconstructing his shares through his Instagram account.  Yıldırım, " the epidemic affected all sectors, increased the orientation to digital. Everyone wants to adapt to digital transformation. Digital transformation, which has become a necessity, saves both time and space and energy,” he says.

"Anime characters are much more functional” 

Noting that digital productions are increasing and brands are now shifting to animation, entrepreneur Büşra Yıldırım said: “digital productions have also started to increase with the digital orientation. All brands are animated in the images of ads, wherever everyone is. There are many reasons for this. But when we think about the limited opportunities in the period we are currently in, it is necessary to consider that anime characters are much more functional,“ he describes the new normal of the animation world in his words. 

2022 will be a year of rapid change and digitalization

“Quarantines and other restrictions have destroyed old habits and created new ones, " Yıldırım said, underlining that 2021 is a year of deep and rapid digital change after the shock caused by COVID-19. We will see in the next 1-2 years how permanent these changes will be. Although many of us desire a return to normality, in a world where physical and virtual coexist in new ways, the facts will probably be decidedly different,” he said. 

Büşra Yıldırım, recalling the importance of keeping up with digital transformation, concludes his words with the following suggestions: “I think the shift of brands to animation and the increase of Digital Productions is just the beginning. In the coming periods, we will see everything go digital. We all have to keep up with this period. Or we'll fall behind society. As a company, we adopt a visionary structure, so we do not have any trouble keeping up with developments.”