NEWSROOM

Turkish technology company Kaizen announced that the " Daha Daha platform”it has developed for Coca-Cola will be used in 7 more countries. In the statement made by Kaizen Teknoloji, which offers gamification and order solutions with customer loyalty programs with a big data focus, "We are experiencing the excitement, happiness and pride of expanding the success we have achieved in Turkey with our digital solutions in international markets with a global brand like Coca-Cola".

*** This release is originally published in Turkish.
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ISTANBUL (TR) - The rapid proliferation of alternatives for many products and services in the digital age makes customer loyalty increasingly critical for brands. According to a study conducted by McKinsey in America, 78% of consumers have changed the way they shop, as well as the stores and brands they prefer so far during the pandemic. This situation further increases the importance of customer loyalty programs, while international moves are also coming from Turkish technology companies specializing in this field. Kaizen technology, which offers gamification and ordering solutions with customer loyalty programs in a big data Focus, announced that the “Daha Daha platform”developed by Coca-Cola Company as a global solution partner will be expanded to 7 countries starting in 2019. the app, available in iOS, Android and web versions, allows Coca-Cola to reach its millions of consumers directly, offering gifts and deals.

The pandemic has increased the demand for brands' loyalty programs by 5 times.

Making a statement on the subject, Kaizen Technology President Loran Özsahakyan said, “We serve many brands with our solutions, including the Daha Daha platform, which bears the traces of Coca-Cola's tradition of bringing people together. The pandemic process accelerated the digital transformation in the industry, with demands from brands increasing fivefold in 2021. We are experiencing the excitement, happiness and pride of being able to carry the success we have achieved in Turkey with our digital solutions to other countries with a brand like Coca-Cola. We believe that it is very important for companies in Turkey to invest in universities and startups, as in the case of Coca-Cola, in order to increase such achievements that make us proud.”

Rasim Tanriverdi, Digital Product Director of Kaizen Technology, said: "We are a company that develops mobile-oriented designs and technologies at ITU Technopolis with the motto’ Change for better'. We continue our work to bring initiatives out of the company with the aim of improving the lives of consumers. We embrace change first in the human focus. Our main goal is to embrace change and work in this direction for the happiness of our team”.