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While there has been a huge increase in e-commerce in the wake of the pandemic, a study by the EU shows that 82 per cent of shoppers are less likely to buy when there is no information in their own language. During a period of growing local-language business, communications platform SPARK translations, owned by PR agency SPARK Publishing, began operating worldwide. The Platform automates communication between customers, translators and corrections, accelerating translation processes.

*** This release is originally published in Turkish.
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İSTANBUL (TR) - As the world becomes a global village, the need to access qualified translation increases for structures aiming to develop in the global market. Finally, the International Translation company SPARK translations became active worldwide. The communication platform allows companies to create accounts and order translation requests in more than 3,000 international and local languages, translate and correct them by language experts. Moreover, all this happens at the touch of just a few buttons. The platform, owned by the PR agency SPARK publishing, automates communication between customers, translators and corrections, speeding up translation processes. SPARK translations aims to run communication processes smoothly with a creative team of Corrections, transcripts experts, translators and language experts specializing in language and communication. 

Lillian Kithia, CEO of SPARK translations, said in a statement that “SPARK publishing's 4. as we celebrate our anniversary, we are delighted to launch SPARK translations. Our Web platform was originally created to facilitate communication between SPARK Publishing and our database of language experts worldwide. Our team of experts supported our process of providing customers with highly localized content. As we used the platform, we realized that it would benefit other translation companies and customers, and we decided to open it up to the industry,” he said. 

“Despite the technological advances that make machine translation widely accessible, the accuracy that a person can offer cannot be offered by a machine, " said Lillian Kithia, who also discussed the platform's operation. Offering services in more than 3 thousand international and local languages, SPARK translations adapts the messages of any company anywhere in the world to the language preferred by almost all its target audiences. The platform, which is quite simple to use, automatically starts communication with translators and corrections after a request is entered by the customer. Files whose translation and corrections have been completed can be downloaded by the user on the specified deadline,” he said. 

"We are excited to invite the world to take advantage of a platform that we think is very useful. We hope that we can see that customers and companies are using this platform to facilitate translation processes.” 

Consumers, companies and industries have turned significantly to online channels as a way of resuming marketing activities in the midst of a global epidemic. In order to maintain competition in this new environment, it became important to have the ability to communicate in customers ' preferred languages by developing new strategies and applications in digital marketing. According to statistics on the Internet world, only 27% of online users speak English, and other languages are growing much faster. Research by the European Union shows that 82% of shoppers are less likely to buy if they don't have information in their own language.