NEWSROOM

Turkey's bag exports increased by 66.5% between January and April compared to the same period of 2020, exceeding 491 million TL. Metin Budak, Founder of Avrupa Çanta, said: “Despite the challenging conditions of the pandemic, bag exports exceeded 1 billion TL last year. With this positive trend that continues in 2021, we foresee that the sector will close the year with an export exceeding 2 billion TL.”

*** This release is originally published in Turkish.
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İSTANBUL (TR) - While the fight against the pandemic for more than a year has deeply shaken some sectors, it has opened new doors for others. Among them was the bag industry. According to the TUIK data reviewed by the wholesale promotional bag manufacturer Avrupa Çanta, the exports of carrier goods such as travel goods and handbags, which decreased by only 2.64% in 2020 compared to the previous year, started 2021 on a brisk pace despite the pandemic. In the 4 months of the year covering the January-April period, exports increased by 66.5% compared to the same period of the previous year and exceeded 491 million TL. Among the countries where bags are exported the most, the USA came first with 53 million. It was followed by England, Germany, France and Spain. Commenting on the data they examined, Avrupa Çanta Founder Metin Budak said, “Despite the challenging conditions of the pandemic, last year the bag export exceeded 1 billion TL. With this positive trend continuing in 2021, we foresee that the sector will close the year with an export exceeding 2 billion TL.”

Changing consumer behavior has been effective

Mentioning that the pandemic has both changed the hygiene habits of consumers and increased their sensitivity to the environment, Avrupa Çanta Founder Metin Budak said, “This situation reflected positively on the demand for environmentally friendly cloth bags. We have seen that the male consumer group, where the habit of using bags is less common than women, tends to use bags for various reasons. The first of these was to cut off the contact of pocket or hand-held items with external surfaces that pose a risk of contamination. In addition, the widespread use of independent work has increased the use of document and laptop bags in all consumer groups.”

Hybrid and remote operating companies have increased demand for promotional bags 

Pointing out that promotional bags are seen as a promotional tool by many companies that work independently of the location and make this situation permanent during the pandemic process, Metin Budak said, “With the widespread use of hybrid and remote working models, it is now possible to see a company employee working in a park, cafe or a co-working space.The bags they carry with them are one of the effective ways to increase brand awareness in the new normal. We, as Avrupa Çanta, focused on the production and sale of promotional bags in this process. We are the solution partner of corporate companies, promotional product wholesalers and advertising agencies from every sector in the field of wholesale bags. By providing a difference and convenience in the promotional bag sector, we have enabled our customers to purchase logo printed bags in small quantities. For this reason, we keep our best-selling backpack and laptop - briefcase models in our warehouse for instant bag orders.”