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Recently, it is noticed that movie and TV series lovers tend to watch cult productions again. While some TV series took advantage of this opportunity by appearing to the audience again with the same cast after years, a new strategy was applied by the phone accessories industry. Deercase announced that as part of its collaboration with Warner Bros, it has launched a phone case collection of WB's movies and series.
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İSTANBUL (TR) - The increase in time spent at home during the pandemic has increased interest in films and series. The closure of movie theaters as part of the pandemic measures, has driven the audience to digital platforms. Digital 2020 report by We Are Social found that 57% of internet users worldwide watched more movies and series during the pandemic period. The current version of the report, which includes April 2021 data, shows that the main type of content consumed digitally today is movies and TV series with 93.3%. Cult films and series attract attention, taking the first place in the preferences of viewers.
Research in psychology area indicates that nostalgia becomes a source of comfort for people at times when daily life goes beyond its normal flow, while the series and film industry turn this into an opportunity by doing a reunion for some productions such as Friends. This strategy, which came to the agenda with the pandemic, also inspired the phone accessories industry. As part of its global collaboration with Warner Bros. (WB), one of the world's leading film production and television companies, Deercase has announced that it has signed a collection of cases consisting of WB films and series for mobile phones.
According to Deercase, the collection includes special design cases of popular series such as Chilling Adventures of Sabrina, Riverdale, Supernatural, Big Bang Theory and Gossip Girl, especially Friends, whose popularity has never waned in years and which once again brought attention to Netflix. Among the films, productions with large fan bases such as the Matrix series, Charlie's Chocolate Factory, Beetlejuice, Wizard of Oz, Gilmore Girls and Corpse Bride find their place in mobile phone cases. This collection also doesn't forget horror movie enthusiasts has also decorated phone cases with series such as; The Nun, It, Friday the 13th, Annabelle, The Conjuring, Annabelle and Freddy vs. Jason.
Preparing itself to collaborate with WB, the collection bears the signature of a large design team. Özlem Topaloğlu Özdemir, director of marketing and communication at Deercase, said: “We strive to offer our customers the most colorful and creative content. On one hand, we follow trends, on the other hand, we care about creating our own trends. Warner Bros has a colorful world and a huge fan base that we envy. With this collaboration, we want to be able to embrace this world and to show the world the competencies of our designers by opening up to Europe.”
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