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As the entrepreneurship ecosystem in Turkey is growing rapidly, the methods applied by local initiatives to achieve success are closely followed. The founder of ‘Danışmanlık Akademisi’, Fatih Çoban gave details about the “YaKaN” method, which initiatives can follow from the establishment stage and has a scientific basis.

*** This release is originally published in Turkish.
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İSTANBUL (TR) - Saying that he tried to find out what an enterprise should do in order to be successful in 6 years by meeting with more than 50 successful entrepreneurs in their field in 22 countries, Fatih Çoban said, “At the end, I saw that entrepreneurship is not a chance but a scientific work. It is extremely meaningless to try to calculate whether it is possible or not, and to analyze it. Because statistics show the probability of failure of every new venture established as 95%. However, even when you flip a coin, you have a 50% chance of making a wrong guess. Money without mind and will is better than the initiatives established by people. it is not possible to be successful.” But there is the human factor here. If we start with a correct mindset and the process, system and structure are planned from the very beginning, we can make this statistic wrong.

Giving examples from the lives of successful names such as Elon Musk, Tony Robbins and Russell Brunson, Fatih Çoban said, "Elon Musk transformed his 7 initiatives into giant companies that reached billions of dollars in value.”

Tony Robbins manages 72 companies and generates nearly $ 6 billion in revenue. Tony Robbins in a speech that I also participated in; “People think how I run 72 companies. I just follow the KPI.” With the conclusion to be drawn here; Everyone in your team should have responsibilities and performance tracking systems appropriate to their role.

Russell Brunson founded a billion-dollar company in a short period of 5 years without any investment. When looking at all three names, their common points; competence, culture and clarity building (YaKaN). Their basic principle is to view their companies as consultants. Not in the system and operation; They stay on top of it and concentrate on the big picture.

Competence building should be considered when building a team

Competence; It emerges from the combination of skill, knowledge, experience and attitude. In other words, it is necessary to evaluate the people in your team or the people you will recruit not only with their knowledge, but also with their behavioral characters, motivations and attitudes.

Stating that competence building is the first rule of a successful enterprise, Fatih Çoban said, “In the competency leg of the YaKaN system, the managers of the enterprises, A quality minds, their visions and the company’s should be able to motivate in line with their missions. In one of his speeches, Jack Ma says that I will hire people who are smarter than me, and I will employ people who can be my boss in 4-5 years. A quality brains; While they want to work with people with A quality brains, B quality brains want to hire C quality brains and be the king in their workplaces, so to speak. Elon Musk, on the other hand, invites special minds and talents from all over the world to work in his companies, instead of calling out to investors or customers in the organizations he introduces by turning the new technologies developed by his companies into shows.”

Clarity building is the most neglected issue in Turkey;

Everyone working in the team should know the job description, responsibilities and performance evaluation criteria very clearly. Because; You can't improve performance you don't measure.

Fatih Çoban stated that there are 7 important pillars that he named as the construction of clarity in order for an enterprise not to fail and to take a quick step towards its goals, “The first of these is marketing. It is the system that allows you to attract potential customers from cold to warm environment and from warm to warm environment. In the second step, sales convert customers into turnover thanks to marketing. In the third stage, the operation satisfies the customer. In the fourth stage, management focuses on the big picture and plans, while in the fifth stage, human resources works for competence building. In the sixth step, R&D, develops products and services and, in the final stage, balances finance, income and expense. To implement these steps It is of great importance for the success of the venture. The entrepreneurial ecosystem in Turkey highly considers these steps.”

Company culture doesn't just apply to large companies.

Culture should be built for the health of communication within the company. But what we mean by communication; It's not just about building friends or family. It is the relationship people have with each other, their relationship with themselves, and their relationship with their goals. If one of these 3 parameters is missing, they can play goodbye and ruin the company. So; It's not enough just to relate people to each other.

Fatih Çoban said that it is a great misconception that creating a corporate culture is only reserved for large companies and said, "The general belief is that we will see it, especially when we grow. However, culture building is not necessary when the enterprise grows; it is necessary for the enterprise to grow. The YaKaN formula, which starts with the construction of clarity and ends with the construction of culture, shows that success in entrepreneurship is not by chance, but by a set of rules.