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While digitalization increases its effect in almost every field, it is of great importance for SMEs to adapt to technology in order to stand out in the competition. CRM applications, which facilitate business processes and are seen as the first step of digitalization, are approached at a distance due to their high costs and complex structures. It was stated that the software named Minimum CRM, developed by Turkish engineers, contributes to digital transformation with its easy use and affordable cost. 

*** This release is originally published in Turkish.
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ISTANBUL (TR) - CRM (Customer Relationship Management) programs, which enable businesses to capture the moment and sustain success in the digitalizing world, provide a roadmap for businesses by providing marketing, sales and service management from a single source. CRM programs that allow easy tracking of the entire sales process; While increasing the efficiency of customer services and creating a loyal customer base, it also supports the development of marketing skills. Organizations that organize their activities with CRM programs distinguish positively from their competitors by gaining agility in global competition. Studies on a global scale also show that businesses achieve a significant increase in their income thanks to CRM. Businesses can earn from $ 5.60 to $ 8.71 for every $ 1 they spend on CRM software.

CRM investments gained momentum

Minimum CRM Co-Founder Sarper Bağcı pointed out that businesses planning their investments predominantly for their sectors prior to the pandemic gave priority to digital investments with the pandemic, and stated that investments in CRM programs, defined as cloud-based customer relations management, gained speed during this period. Pointing out that they offer a solution to eliminate the complex design and high cost problems encountered by SMEs as a minimum CRM when using such software, Bağcı said, “We bring a new breath to CRM software by combining all the necessary features for sales and customer relations management with a user-friendly design and offering them at affordable prices.”

It responds to all the needs of SMEs at the same time

Emphasizing that with the CRM program they offer, SMEs who want to come to the fore in the globalizing competitive environment by following the digital transformation in particular, bring together all their needs in a single software program, Bağcı has developed a customizable structure that has a function suitable for the business dynamics of all sectors, so that businesses operating in different sectors simultaneously. He said they could address.

Brings all businesses together in one subscription plan 

Describing CRM technology as the first step to better manage customer relations for businesses, especially in extraordinary environments such as pandemics, Bağcı underlined that a successful CRM software that will benefit businesses from every angle should have easy-to-use features, simple design, an affordable cost and advanced technology. Stating that they offer all these features with a single subscription plan in Minimum CRM, Bağcı gave the following information about the advantages of a single subscription plan: “With a single subscription plan, we prevent businesses from having to choose between different packages. We bring our subscription to businesses at a very economical price. In this way, we reinforce the advantage we have gained economically with the technological superiority we simultaneously offer. We don't make businesses have to pay fortunes for a good CRM program.”

The biggest problem of enterprises is high cost and complex interface design 

Stating that as Minimum CRM, during the software development phase, companies have determined that they have difficulties in complex interface design with high costs, Bağcı said, “With this perspective, we implemented our slogan ‘Minimum CRM, Maximum Experience’. We support our promise in our slogan with 5 main principles that we define as Maximum Competence, Maximum Added Value, Maximum Support, Maximum Access and Maximum Security. Businesses can easily enter data in all screens, forms and tables by gaining full control of the program in a short time without any difficulty. We add a new dimension to the commercial activities of businesses by reflecting our understanding of affordable cost and easy use to our fair pricing policy and the diversity of our support services.”

Free support and training

Noting that the simple and simple interface design, cost advantage and advanced technology of the Minimum CRM program has received high scores from businesses, Bağcı added that they provide the support and training that businesses may need free of charge through different communication channels.