NEWSROOM

Technology becomes determinant on purchase behavior. Research show that 82% of consumers are affected by social media influencers when making a purchasing. While the market size of influencer marketing is expected to reach $9.7 billion, companies operating in this field also draw attention.

*** This release is originally published in Turkish.
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ISTANBUL (TR) - In the age of technology, brands are collaborating with influencers on digital media, leaving behind traditional product marketing methods. Due to the Covid-19 pandemic, millions of people around the world are turning to digital platforms to meet their social needs and keep in touch, and influencers makes the marketing industry stand out more than ever. According to current research, 82% of consumers pay attention to the suggestions of influencers while making a purchase. While the market size is expected to reach approximately $9.7 billion by the end of 2020, the number of companies and platforms focused on more than 380 new influencer marketing established in 2019 alone is expected to increase day by day. Turkey attracts the attention in the international arena that gave successful examples in this field. Finally, the Turkish influencer marketing platform Fenomio ranked among the top 4 among the best influencer marketing companies of the year in the world at The App Growth Awards, organized for the third time this year by the App Promotion Summit.

“We are proud to represent Turkey in the international arena”

Stating that the success they recorded is happy in terms of strengthening Turkey's position in the digital marketing ecosystem, Fenomio CEO Özgür Taşkaya said: “As Fenomio, we brought a new breath to the mobile performance marketing industry and created a platform to carry out phenomenon marketing based on performance. We are positioned as the first platform in the world that can work per click, share and download with the phenomena of brands and we are currently implementing the work per sales model. As a company established in Turkey, we made it to the final of the top four influencer marketing companies of the year at the App Growth Awards, which is one of the prestigious awards of the world of digital marketing.” The company’s founding partner Emre Atalay said, “We are proud to represent Turkey in the international arena, we continue to move forward with confident steps on becoming one of the leading players of the influencer marketing ecosystem. Next year we will begin to show activity in Turkey as well as other countries.”