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Global real estate consulting company RE/MAX, which operates in more than 110 countries worldwide, reached 4,000 real estate consultants in Turkey this year with more than 2,000 new entrepreneurs joining. RE/MAX Turkey Regional Director Murat Goldştayn said that digital solutions developed in the real estate sector during the pandemic played a role in this growth.

*** This release is originally published in Turkish.
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ISTANBUL (TR) - Stating that they have grown the franchise network 100% in terms of Real Estate Consultants in 2020, Murat Goldştayn said: “We see that the trust, morale and technological opportunities that we give to our offices and consultants during the pandemic process have a large share in this success. In March, we opened more than 100 trainings online and free of charge not only to RE/MAX team but also to all stakeholders in the sector. This success not only in Turkey, but also in the world among more than 110 RE/MAX countries has brought us to the forefront. We will always be there for the 4,000 RE/MAX people who rely on the RE/MAX brand and decide to take the wheel of their lives.”

Drone virtual tours and the importance of online signing have increased

Stating that there is a large share of technological solutions offered with the pandemic in the growing interest in real estate consulting, Murat Goldştayn said: “We offer an end-to-end real estate sales rental solution with detailed video portfolios, virtual tours, contactless drone shots and digital signature during this period when contact is decreasing. We aimed to raise awareness for the sector by supporting this approach, which is focused on accelerating our digital transformation and providing speed, trust and profitability to the end user, with our national TV campaigns.”

Hybrid ceremonies held

Murat Goldstayn, who stressed that they manage the entire process without being interrupted on digital platforms, said: “We have received our 3-Month awards to the owners with a live broadcast. With the established stage and sound system, we went beyond classical broadcasts with both the awarding of awards on live air and the simultaneous Işın Karaca concert and gave a hybrid experience on live air.”