NEWSROOM

Amid the pandemic, consumer habits in the food and beverage industry have changed rapidly. According to the research, the share of weekday sales made in cafes, bars and restaurants increased by 20% in the post-pandemic period. While night sales decreased, the share of daytime sales in total sales reached 32%. People being afraid of crowds began to head to places more than 30 km away from the city center.

*** This release is originally published in Turkish.
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ISTANBUL (TR) - Pubinno, a San Francisco-based technology company serving over 2 million people in food and beverage sector in Turkey observed the pandemic change in consumer’s behaviour. According to the report; the share of weekday sales in total increased by 20%, and the sharp distinction between weekdays and weekends was lifted after the pandemic,. In order to get away from the crowd, especially in big cities, people choose places that are at least 30 km away from the city center.

Cafe and restaurant visiting increased during daytime

According to the findings, consumers started to prefer daytime more to spend time in their favourite places in the post-pandemic period. Although the ratio of the sales made in the evening hours to the total sales did not change compared to the period before the pandemic, the night sales decreased considerably. While the attraction of daytime hours increased, when the peak hours of sales were examined, the share of daytime sales in total sales reached 32%.

Sales boomed after normalization

In the report, the normalization process that started as of June 1 was divided into three phases and the determinations regarding the increase in consumption were also included. According to this; Although only 10% of total sales compared to the pre-pandemic period were realized between June 1 and June 9, 2020, which is considered the first phase of normalization, the rate of daytime sales increased by 90%. It was observed that sales increased by more than 500% compared to the first phase between June 10 and July 21, 2020, which represents the second phase of normalization.

Social interaction increased in the third phase

It was stated that in the third phase of the normalization period, which covers the dates between 22 July and 15 August 2020, the positive impact of this process on the society increased. Can Algül, Founding Partner and CEO of Pubinno, stated the following in his assessment: “It was determined that the effect of night sales on the share of total sales increased with the sales restriction relaxation in entertainment, food and beverage venues up until 2:00 PM. In this period when social interaction increased within the framework of all the measures taken and social responsibility awareness, the preference of daytime hours decreased and we got closer to the pre-pandemic social order and habits.”

People choose neighbourhoods

The report also includes data on the smart taps produced by Pubinno. According to the data, the ratio of beverage sales made from Pubinno smart taps in central points of Istanbul decreased compared to the pre-pandemic period. It was observed that sales made at food and beverage outlets in regions that are at least 30 km away from the city centre increased their share in total sales. It is stated that the main reason for this is that consumers stay away from the crowded and dense population flow of the city and reduce interaction.