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Alaçatı Muhallebicisi, a restaurant chain designed with inspiration from the natural beauties of the Aegean, decided to increase the number of branches by making new investments despite the pandemic. The brand aims to reach 80 branches by the end of the year with the existing investments.

*** This release is originally published in Turkish.
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ISTANBUL (TR) - Drawing attention with its unique architecture and Aegean flavors, Alaçatı Muhallebicisi decided to continue its investments without slowing down despite the uncertainty in the sector. Currently serving in 74 stores in 34 cities, the brand aims to reach 80 branches by the end of the year with its ongoing investments. Stating that they are planning to continue their new branch investments in the next year, Alaçatı Muhallebicisi Franchise and Investment Director Selim Murat Sarı announced that they are planning to reach a total of 100 stores by the end of 2021.

Aegean flavors are spreading across Turkey

Making evaluations about investment plans, Selim Murat Sarı said: "Despite the uncertainties in the pandemic process, the fragility in the world economy and the fluctuations in the sector, we did not make any changes in our current operations and investment targets."

Stating that they made a difference in the sector thanks to their branches in shopping malls and street locations, Selim Murat Sarı said, "We continue our investments without slowing down in Düzce, Bolu, Çorum, Tokat, Tekirdağ, Çanakkale, Erzurum, Sinop, Zonguldak, Manisa, Trabzon, Mardin, Urfa, Sivas, Amasya, Giresun and Hatay. In line with our investment targets, we plan to open new branches in these 17 provinces and reach 100 branches by the end of 2021. We aim to increase the number of branches homogeneously in big cities where we are currently stronger.”

Projecting is done in three different concepts

Selim Murat Sarı, who stated that the other topic that they attract attention as Alaçatı Muhallebicisi is franchise, shared the details of the franchise conditions and his own approaches: “We are designing three different concepts for shopping malls and street locations. We need a minimum of 200-250 square meters for a full-kitchen restaurant and a half-kitchen kiosk plus, and a minimum of 40 square meters for the Alaçatı House. For the franchise, our primary goal is to provide suitable rental conditions in the right location, at the right spot, with the right investor. As Alaçatı Muhallebicisi, if these criteria are not met, we do not want to give dealership until the conditions are met, considering the commercial risks of both parties and considering their rights. In addition, we are sensitive about using different concepts and product packages according to these variables, taking into account the different features of the store to be opened, such as physical conditions, customer profile and income level.”

Investor's average profit in the sector is around 30%

Emphasizing that it is required to meet customer expectations and needs with a wide range of products, different tastes and comfort in the sector in which they operate as Alaçatı Muhallebicisi, Selim Murat Sarı drew attention to the fact that businesses that meet these conditions provide a large profit to their investors. Sarı said, “Our brand obtains 40 percent of its sales from the milk dessert and ice cream group. We determine the square meter efficiency in the locations we have determined before opening, and we support our investors in operational service, management and kitchen training. When we look at our sectoral experience and the profitability rates of the sector, we can say that an investor is expected to reach a profitability of 25-30% over the total turnover."

“We work for forgotten and hidden flavors”

Stating that they pursue not only quality service but also taste with restaurant chains and that there are investment projects in this field, Selim Murat Sarı said, “We produce most of our products in our own facilities; Therefore, we plan to produce some of the raw materials we use in our own facilities in accordance with our own recipes. In addition, as Alaçatı Muhallebicisi, we try to find and extract the forgotten and hidden flavors in our country. On the other hand, we examine the local food and dessert cultures especially in Mediterranean countries.”

"New products and different flavors will be showcased for the first time"

Stating that they are preparing to start 2021 with a different menu, Selim Murat Sarı said, "New products and different flavors will be showcased for the first time. We think that we successfully implement the decor-concept perception that makes people feel comfortable and comfortable. Since the decoration perception prevailing in our stores has the characteristics of Aegean culture, they are welcomed warmer and more colorful than other brands in the sector. In line with our mission of flavor and product quality, the products we use are healthy and natural. Other determinants of taste are traditional cooking methods, product diversity and the work of our Product Development department on quality product development. These are just a few of the most important reasons for Alaçatı Muhallebicisi to be preferred.”