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United Plankton, which completed 5350 video projects for more than 500 customers in 2019, has taken over the production of PepsiCo Turkey's video ads with the new agreement. It was stated that they want to ensure operational efficiency in the production of video advertising by this agreement.

*** This release is originally published in Turkish.
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ISTANBUL (TR) - United Plankton  and PepsiCo Turkey's agency company established for the production of domestic content PEP Creative Studio decided to combine their strength. PepsiCo Turkey Digital Marketing Transformation Manager Volkan Budak said that they focus on innovation in all processes, including marketing and digital projects and aim to make full use of technology in their brands' communication processes "We use the most appropriate channel and on-screen advertising technologies to reach the right audience at the right time. Digital ads are a new order that requires a special input for each audience, platform, and format. This forced us to rethink our video ad production processes."

Speed ​​and quality are of paramount importance in digital advertising

Stating that a serious effort is needed to deliver video ads to thousands of people, Volkan Budak said, “Our world changes every day. This flow and dynamism should have a counterpart in brands. It is very important to act fast and to do a quality job. We, as a company, sought partners that will increase our speed and efficiency. At the end of our search, we encountered United Plankton. To be successful, not only in Turkey, we have created a partnership model that can be a reference for other regions. As a result of this partnership, we aim to increase our video advertisement production and to build a faster and more efficient process in terms of ad production”.

Working in harmony brings success in digital advertising

Stating that United Plankton has its own technology to produce very fast and cost-effective video ads without sacrificing quality, United Plankton co-founder Muammer Okumuş said, “Every brand is looking for ways to produce digital ads better, faster, cheaper and on a large scale. Using our technology, we offer brands 80% cost efficiency and the scale to produce 1,000 custom video ads per month. As a result of working in harmony with brands, we started working with in-house teams of brands in 38 different countries in a short time. We believe that harmonious working and technological competence are the keys to success.".