Crypto markets and online PR: Boost your marketing efforts to strengthen brand reputation

Competition among crypto platforms has intensified with the clarification of crypto regulations. In this scenario, where marketing efforts alone are insufficient for recognition, trust, and competition, crypto companies can leverage the power of digital PR.

The cryptocurrency markets are regulated by authorities such as the Securities and Exchange Commission (SEC) in the US, the Securities and Commodities Authority (SCA) in the UAE, and the Financial Conduct Authority (FCA) in the UK. This situation highlights the fact that laws and regulations concerning crypto markets vary from country to country. The question, “While the paths to growth in a regulated sector are limited, is there a way to differentiate in communication strategies?” has become one of the key concerns for crypto industry stakeholders looking to gain market share in a crypto market. The answer is yes!

In this article we will discuss the definition of crypto PR, the differences between traditional PR and crypto PR, why and how crypto exchanges and crypto projects can conduct online PR activities, and the role and importance of PR in the crypto market.

Current outlook of the crypto market

Let's start with a definition and distinction: Cryptocurrency exchanges and stock exchanges are not the same. They have one thing in common: Facilitating trade. However, the way assets are traded, the volatility of the market, as well as a number of other factors are where the two types of exchanges differ. A stock exchange trades in company stocks or shares, while a cryptocurrency exchange trades in cryptocurrencies such as Bitcoin, Ethereum etc.

Now let’s look at the market itself. Chainalysis released The 2024 Geography of Crypto Report on regional trends in crypto adoption in November 2024. As part of this report, Chainalysis created a Global Crypto Adoption Index, which ranks the 151 countries on which they have sufficient data in order to see which country and region is leading the charge on crypto adoption.

In 2023, crypto adoption was concentrated mainly in lower-middle income countries, such as Vietnam, Nigeria, Indonesia, Philippines, and Pakistan. However, according to the new report, crypto activity increased across countries of all income brackets, with a pullback in high income countries. In 2024, the countries leading the charge on crypto adoption were India, Nigeria, Indonesia, the United States and Vietnam.

What is “Crypto PR” or “PR for Crypto”?

Crypto PR or PR for crypto refers to the public relations and media activities carried out by stakeholders operating in different segments of the token market. In a dynamic market where competition is increasing, participants are multiplying, and adoption is soaring, the importance of crypto PR is also growing.

Crypto exchanges aiming to build trust and recognition, altcoin projects preparing for initial coin offerings (ICO), NFT (non-fungible token) series, DeFi (decentralized finance) initiatives, DApp (decentralized application) developers, hot-cold wallet and ledger crypto wallet manufacturers; focus on strengthening their public awareness by using digital PR tools.

Why should crypto exchanges engage in online PR?

The crypto sector comes with a brand-new terminology and has lost points in its trust score due to various crises, needs alternative strategies. At this point, digital PR provides the following:

• Building trust and recognition: In the crypto sector, trust is one of the indispensable building blocks. For users to invest their money, they first need to trust the platform. Crypto PR contributes to media visibility, providing the opportunity to communicate the platform's security features to the masses.
• Achieving recognition: In a regulated sector like crypto, many prohibitions and restrictions on advertising and promotion limit the marketing activities. Crypto PR positions itself as a supportive element in marketing and brand awareness activities in an area where companies face restrictions.
• Supporting communication and marketing: Although blockchain and crypto projects have dynamic product development capabilities, the boundaries drawn by regulations limit stakeholders' differentiation in competition. At this point, details such as new cryptocurrency listings, new trading bots, new user features, and interface improvements need to be explained in different ways.
• Increasing reach through influencers: Collaborations with celebrities are frequently preferred as an effective method for crypto exchanges to build trust and engage crypto investors. 
• Achieving spokesperson visibility: In the crypto sector, the public recognition of a platform's top executives accelerates trust-building. Individuals in roles such as Chairman of the Board, Co-Founder, or CEO can share firsthand information with the community through online news.
• Emphasizing industrial expertise: As industry expertise and market dominance are highlighted in market overviews presented with crypto PR, users’ habits for acquiring information also change.

Crypto companies can benefit from press releases, special features, and interviews. A regular press release distribution service is advantageous for directly reaching market players through industry-specific media outlets. In addition to press releases, special features and interviews, launch events, community gatherings, and press conferences are also considered under the umbrella of crypto PR. Video interviews with journalists, when published on reputable crypto websites, enhance the digital footprint and spokesperson visibility of the respective crypto asset service provider.

Furthermore, backlinks and SEO-focused written content strategies are frequently preferred in online PR. These search engine-optimized (SEO) informational contents, when published across different platforms, not only open doors for acquiring new users but also boost digital visibility.

What should crypto companies consider when conducting PR?

Regardless of whether they operate in crypto, stablecoins, the metaverse, or mining, all companies achieve better results in crypto PR efforts when they focus on transparency, reliability, and visibility. Here are the key points that they should keep in mind:

• Differentiate your messaging: Communicating with keywords and narratives already used by competitors reduces the chances of achieving desired results. Identify your strengths, clarify your future plans, and highlight these aspects in all communications.
• Be informative: Prioritize messages that are highly accessible and easy to understand. To showcase expertise, target different crypto literacy levels with tailored messaging.
• Avoid regulatory risks: Refrain from making profit guarantees or exaggerated claims. Instead, adopt an informative approach regarding market risks and emphasize you adapt to different market dynamics.
• Work with a qualified partner: Especially when entering a new market, ensure you choose the right partner for crypto PR, evaluate their crypto expertise separately.

B2Press: The trusted PR partner for crypto markets

Having served hundreds of brands across various industries, B2Press stands out as one of Türkiye’s most respected Web3, blockchain, and crypto PR services. We closely monitor market dynamics, integrate industry-shaping crypto developments into messaging strategies, and execute high-value online PR campaigns. 

From designing the official launch strategy of a global exchange in Türkiye, to supporting the rebranding of a local crypto asset service provider, and enhancing the visibility of internationally-based blockchain projects in the Turkish market, B2Press has been the PR partner of dozens of brands aiming to establish credibility and recognition in Türkiye’s crypto space.

B2Press offers press release distributionservices, leveraging its deep expertise in crypto and blockchain to craft high-impact messaging. We invite everyone looking to increase visibility in the crypto sector and design effective, result-driven communication processes to explore the B2Press’ “pay-as-you-go” model. Contact us, and let’s shape your crypto PR strategy together!