Which tools do brands use to inform the public?

B2Press list best communication tools brands are using to inform their target groups according to the digitalisation of public relations.

The similarity of products and services offered to target audiences in the rapidly changing competition conditions today leads brands to differentiate in their communication strategies. At this point, the communication tools used by brands play a critical role. Which tools do brands use to inform the public?

Brands that want to differentiate from their rivals are aiming to create and increase brand value by enhancing the value proposition of the products and services they offer through establishing a bond with consumers alongside rational messages, rather than a need-based relationship. Strategically conducted brand communication strategies play an essential role in creating a brand perception in the target audience. The crucial point for brands is the communication tools that are used to reach the public. Brands reach the public by getting coverage in television, newspapers, magazines and news sites. These tools are used by brands to inform specific groups periodically or continuously.

Digital transformation affects communication tools

The evolution of communication tools and digital transformation offers new opportunities for brands. During the transition, newspapers are shifting to online media and pay attention to internet journalism, in order to catch up with the latest technological advancements. News on the internet is shared on social networks that almost everyone uses. Thanks to the internet, the newspaper is becoming a tool that readers can comment, respond or criticize actively. The transition of newspapers to digital media indicates that printed publications may become completely available on the internet in the next few years. Television, which has become popular throughout the world, remains its importance as a tool with great political, economic, cultural and social influence.

Traditional media face big challenges

In the era, people search and find the information they seek through online channels. Online channels are taking the place of traditional media tools like television, radio and print publications. Traditional media, especially TV channels, are losing their popularity among youngsters with the emergence of social networks while they were the most influential tool for the brands until generation Z. While print is losing its influence, the number of news sites and e-magazines are increasing day by day. Examining the rates of accessing news in Turkey between 2015-2019, nearly 9/10 people (87%) reach news through online channels followed by TV channels (74%). The use of print has dropped from 50% to 46% since 2015 in accessing news indicates that print has lost its importance.

Which media tools should brands use?

Brands that want to reach their target audience via traditional media can use a newspaper or a television channel, but this situation is similar to advancing through a linear communication model. The increasing importance of feedbacks and reactions of the public reveals the importance of two-way communication. Even though traditional media tools are widely used for informing the public, the usage of the internet and its importance is increasing day by day. Because of this, being visible on online media is becoming a necessity for efficient communication activities. What are the advantages of the internet for brands while informing the public?

Advantages of online media

Brands have started to pay attention to online visibility while reaching their target audience and potential consumers, as the number of content on the internet has increased significantly in recent years. The opportunities offered by online platforms attract the attention of brands in terms of informing the public. Providing many advantages, especially cost and speed, online platforms started to replace traditional media channels. Every newspaper brand has its website and social media account. The latest developments and breaking news get spread through online channels rapidly. This whole process provides a great advantage for brands that want to share their message to the public in the fastest and cost-efficient way. Getting feedback from the target audience is also very crucial in marketing strategies.

Press release distribution within the scope of online PR

While online channels are prominent in today’s digital age, press releases — which are used to inform the public about a company, a development or a project — are the most effective communication tool to boost online visibility. Moreover, press releases written in accordance with SEO algorithms and published on online channels boost SEO strategies of brands and increase their search engine rankings. As press releases get published on news sites permanently, they can be reached even after years. Online press releases stand out with its dynamic and economic structure.

If you want to take economic advantage of online channels and increase your visibility on the digital platforms, meet Europe’s first and only online PR agency B2Press.

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FOR INTERNATIONAL PRESS RELEASE DISTRIBUTION

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Content for Impact
Press release content is created by a team of experts with knowledge about the targeted countries’ local dynamics and by considering newsworthiness. The contents are also checked by senior editors.
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Localization Capabilities
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Detailed Reporting
B2Press provides weekly and monthly reports following distribution of the press release so that you can measure its impact. Advanced search in local search engines provides helpful insights and data for your next press release.
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Strong Distribution Network
Press releases are serviced to lists of journalists, segmented according to their interests as well as through news agencies in the targeted countries.
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Brand Awareness
And these are not all when it comes to digital PR services. International press release distribution also enables you to reach your target audience, investors and prospective customers. Are you ready to make your mark with your brand through 60 news agencies and 300 thousand journalists in over 20 countries?
Economical Solution
Economical Solution
Online PR agency B2Press provides all the services you have come to expect from traditional PR agencies with a “pay as you go” pricing structure that eliminates monthly retainers. B2Press offers an end-to-end solution by managing the press release copy writing, distribution and reporting processes.
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