What is personal PR? How to do personal branding?

Public relations is vital for all businesses as well as crucial for personal branding. Whether if it is your expertise or for your own brand, personal PR is essential to position yourself as a valuable player in your sector.

In today’s competitive markets, whether you're a CEO or a small business, you should create a good image and build a reputation for success. At this point, it’s crucial to successfully brand yourself just like your products and services. With a personal PR strategy suitable for your industry, you can positively affect the perspective of your target audience towards your company, the product you offer or directly you. We have discussed the question, “How to do personal PR activities?” in our blog post.

Know your target audience well

The first thing you need to do for personal branding is to identify your target audience. In order to build a relationship with the people who will be interested in the news about your sector, you should shape your personal PR strategy based on age, gender, interests, income level and other demographic characteristics of your target audience. Note it down: The better you know your audience, the stronger personal PR activity you do.

Create effective messages 

Creating messages about yourself or your company is essential for building a relationship with the people who are interested in the products or services you offer. In order to reach your target audience and gain their trust, you need to say something effective. Creating messages also helps to spread your vision to your business area. 

Use a variety of media 

Media plays a vital role in public relations as well as personal branding. If you want to become a well-known figure in your industry, you should be visible on media platforms to make sure your target audience hears your messages. Getting media coverage helps you to reach more people and keep them informed about yourself or your products and services. Media also enables you to position yourself as a visionary brand worth working together. Thanks to the media, you can build your reputation and increase your awareness.

Send press releases 

The role of the media within the scope of personal PR activities is to attract the attention of the press and your target audience to spread your messages and create a positive brand image. At this point, the most effective tool to achieve this is a press release. Press releases ensure that the important information and notable developments about you and your activities are sent to the press. Press release distribution is a whole other process you should pay special attention. It is very important to distribute newsworthy contents to the relevant media members and publications at the right time.

Go online 

In the digital age, mass media such as radio, television and printed newspapers are increasingly losing their influence and popularity. Nowadays, people have started to prefer digital media channels like online news sites, forums and blogs in order to get information and reach the news. Therefore, you should also be visible on online media channels to conduct an effective personal PR activity as your target audience will type your name on the search engines to get informed about you. At this point, in order to build your personal brand, increase your visibility on digital media and rank high in search engines, you should work with an online PR agency to distribute newsworthy online press releases.

5 benefits of personal PR 

  • Communicates your vision 

  • Increases your awareness

  • Helps you to build trust and reputation 

  • Increases your network

  • Leads to more sales 




Content for Impact
Content for Impact
Press release content is created by a team of experts with knowledge about the targeted countries’ local dynamics and by considering newsworthiness. The contents are also checked by senior editors.
Localization Capabilities
Localization Capabilities
Arabic, Chinese or Russian? We got you covered! B2Press online PR agency creates press release content in the languages of the targeted countries. Colloquial expressions, terms and idioms are incorporated by translators.
Detailed Reporting
Detailed Reporting
B2Press provides weekly and monthly reports following distribution of the press release so that you can measure its impact. Advanced search in local search engines provides helpful insights and data for your next press release.
Strong Distribution Network
Strong Distribution Network
Press releases are serviced to lists of journalists, segmented according to their interests as well as through news agencies in the targeted countries.
Brand Awareness
Brand Awareness
And these are not all when it comes to digital PR services. International press release distribution also enables you to reach your target audience, investors and prospective customers. Are you ready to make your mark with your brand through 60 news agencies and 300 thousand journalists in over 20 countries?
Economical Solution
Economical Solution
Online PR agency B2Press provides all the services you have come to expect from traditional PR agencies with a “pay as you go” pricing structure that eliminates monthly retainers. B2Press offers an end-to-end solution by managing the press release copy writing, distribution and reporting processes.
It has never been easier to appear in the world media.
Meet B2Press Online PR Agency that provides PR as a service.