What is a press release?

A press release, also called a media statement, news release or media release, is typically a brief news story written by a public relations professional and sent to targeted members of the media. 

  • In this informative communication, the writing should be good and clean, and overly formal and flowery language avoided.
  • A press release is not necessarily a marketing tool to help increase sales or a fact-filled news article. It should provide answers to 5W1H questions (what, where, when, why, who and how) about the news story in the lead paragraph. 
  • The key message in the headline and subhead should be communicated in a manner to pique the interest of the media or the target audiences.

A press release is a communications tool used to deliver information about companies, individuals or projects to the media to be featured in the news. One of the most common tools used in relations with the media is a press release. Widely preferred in public relations activities, this communications tool contributes to building the intended perception and reputation among target audiences. Press releases may also be in the form of press statements and media alerts. 

  • A press release is typically a one-page news copy.
  • It is used to provide information or announce some fact to the target audience.
  • A press release is not intended as an advertisement or to increase sales and therefore words of praise or a style addressing the consumer should not be used.
  • Press releases have a standard format and guidelines.

Features of a Press Release

A press release or press statement is a news copy delivered to members of the press to communicate the features of institutions, organizations or individuals in order to bring them to the forefront in the media. Press releases, also known as press statements, are used to inform the target audience and make announcements. In press releases, the topic as well as the intended image of the organization and/or brand are expressed and represented directly. Since the objective is not advertising or increasing sales, words of praise or elaborate, consumer-focused writing language is not used. Press releases prepared with the aim of announcing newsworthy information, events, strategies and situations to the media are informative and communicated at specific times since they constitute the cornerstone of the press release content.

Requirements of a Press Release

Press releases can be distributed on a weekly or monthly basis, or to announce a specific event at any time. A press release, due to its nature as news, needs to be objective in line with journalism principles while the content should be current and reliable. The text that forms the press release should contain information about new, different and current events, mention people of importance for the event, be relevant for the target audience, include elements to draw people’s attention, have a political and social aspect, not present conflict and provide new scientific, medical, ecological etc. information.

BENEFITS OF USING B2PRESS ONLINE PR AGENCY
FOR INTERNATIONAL PRESS RELEASE DISTRIBUTION

Content for Impact
Content for Impact
Press release content is created by a team of experts with knowledge about the targeted countries’ local dynamics and by considering newsworthiness. The contents are also checked by senior editors.
Localization Capabilities
Localization Capabilities
Arabic, Chinese or Russian? We got you covered! B2Press online PR agency creates press release content in the languages of the targeted countries. Colloquial expressions, terms and idioms are incorporated by translators.
Detailed Reporting
Detailed Reporting
B2Press provides weekly and monthly reports following distribution of the press release so that you can measure its impact. Advanced search in local search engines provides helpful insights and data for your next press release.
Strong Distribution Network
Strong Distribution Network
Press releases are serviced to lists of journalists, segmented according to their interests as well as through news agencies in the targeted countries.
Brand Awareness
Brand Awareness
And these are not all when it comes to digital PR services. International press release distribution also enables you to reach your target audience, investors and prospective customers. Are you ready to make your mark with your brand through 60 news agencies and 300 thousand journalists in over 20 countries?
Economical Solution
Economical Solution
Online PR agency B2Press provides all the services you have come to expect from traditional PR agencies with a “pay as you go” pricing structure that eliminates monthly retainers. B2Press offers an end-to-end solution by managing the press release copy writing, distribution and reporting processes.
It has never been easier to appear in the world media.
Meet B2Press Online PR Agency that provides PR as a service.
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