What is a press release?

A press release, also referred to as a media statement or news release, is a brief news story written by a public relations professional and distributed to a broad range of media outlets.

  • When writing a press release, the language employed should be clear, precise and error-free. Press releases should be very readable: overly formal or unnecessarily flowery language should be avoided.
  • A press release is not simply a marketing tool to help companies boost sales. Rather, it is a fact-based news article that should answer the “5W1H questions” (who, what, when, where, why and how) in its first paragraph. 
  • The key message of a press release, which is typically conveyed in its headline and subhead, should be written in an engaging manner so as to pique the interest of members of the media or other target audiences.

A press release is a communications tool used to convey information to news outlets about a particular subject. Ideally, these outlets will publish the information provided. Frequently used in a public-relations context, press releases are generally intended to raise awareness about the subject among a particular target audience. They can also be used to raise brand awareness or increase the online visibility of a company or individual. Press releases often come in the form of alerts posted on social media.

Basic characteristics of a press release

  • Press releases are quite short, typically consisting of a single page (between 350 and 500 words). Anything more than this is generally considered too long.
  • They are generally used to provide information about a particular subject or to make important announcements to a target audience.
  • Press releases are not intended to serve as advertisements, and should be both objective and facts-based. Therefore, overtly subjective words or phrases should be meticulously avoided. 
  • These simple-but-effective types of communication typically follow a standard press release format or press release template.

 

The purpose of a press release

A press release is a news article or news story distributed to journalists, editors and/or other media contacts to inform them about a particular subject with a view to raising that subject’s media profile. In a well-written press release, the subject (such as an organization, entity, small business or brand) will be well-represented and its message conveyed, clearly, concisely and objectively. Since a press release is not about boosting corporate sales, consumer-focused language should not be employed. Ultimately, press releases are intended to convey newsworthy information, such as upcoming events, personnel changes, new corporate strategies, etc. Good press release distribution should ensure that the information is sent to the most important and relevant media outlets with the aim of reaching as many readers as possible.

Press releases can be regularly distributed to members of the media on a weekly or monthly basis. They are often used to raise awareness about an important upcoming event, in hopes of drawing members of the press and/or other target audiences. Since press releases are essentially news articles, they should adhere to basic journalistic principles of objectivity. The text should contain newsworthy information about new trends, upcoming events, or any other important development that might be of interest to the target audience. They should be written in a style so as to attract the reader’s attention (especially that of journalists and editors) and should always contain information not available elsewhere.

BENEFITS OF USING B2PRESS ONLINE PR AGENCY
FOR INTERNATIONAL PRESS RELEASE DISTRIBUTION

Content for Impact
Content for Impact
Press release content is created by a team of experts with knowledge about the targeted countries’ local dynamics and by considering newsworthiness. The contents are also checked by senior editors.
Localization Capabilities
Localization Capabilities
Arabic, Chinese or Russian? We got you covered! B2Press online PR agency creates press release content in the languages of the targeted countries. Colloquial expressions, terms and idioms are incorporated by translators.
Detailed Reporting
Detailed Reporting
B2Press provides weekly and monthly reports following distribution of the press release so that you can measure its impact. Advanced search in local search engines provides helpful insights and data for your next press release.
Strong Distribution Network
Strong Distribution Network
Press releases are serviced to lists of journalists, segmented according to their interests as well as through news agencies in the targeted countries.
Brand Awareness
Brand Awareness
And these are not all when it comes to digital PR services. International press release distribution also enables you to reach your target audience, investors and prospective customers. Are you ready to make your mark with your brand through 60 news agencies and 300 thousand journalists in over 20 countries?
Economical Solution
Economical Solution
Online PR agency B2Press provides all the services you have come to expect from traditional PR agencies with a “pay as you go” pricing structure that eliminates monthly retainers. B2Press offers an end-to-end solution by managing the press release copy writing, distribution and reporting processes.
It has never been easier to appear in the world media.
Meet B2Press Online PR Agency that provides PR as a service.
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