A press release is an effective means of communication to improve an organization or institution’s image and reputation, and build on its existing perception. Press releases are frequently used by the public relations professionals and a key communication activity to get your message across to the media and your target audience.
A press release goes through three stages; writing the release copy, distributing the press release, and reporting coverage. In order to ensure that the press release is successful, each of these stages should be carefully planned and executed.
The first stage where content is written by experienced editors or copywriters is followed by second step, called press release sending or distribution process that involves sending it to editors and reporters. It should be noted that no matter how well and carefully the content is written and constructed, a small mistake while sending the press release can undermine its impact. To make sure that the time, labor and money spent does not go to waste, each stage must be handled with maximum care and diligence.
There are some important points to consider before going on to the last stage; global press release distribution. First of all, the content should be localized according to the each target country or region to maximize the reach of a press release. Press releases must be translated to the local language to get more attention and reach more audience. One other essential point is to work with a PR agency that has a strong distribution network. A PR agency that can reach to more media outlets and contacts can offer more visibility in media. Moreover, getting visibility in the social media channels will contribute to overall PR coverage.
Globally, B2Press works with the most significant news agencies and the most popular news sites. With its powerful press release distribution service, B2Press can easily reach to more than 300,000 journalists and 10,000 publications in more than 20 countries in the world.