A press release is an effective means of communication to improve an organization or institution’s image and reputation, and build on its existing perception. Press releases are frequently used by the public relations professionals and a key communication activity to get your message across to the media and your target audience.
A press release goes through three stages; writing the release copy, distributing the press release, and reporting coverage. In order to ensure that the press release is successful, each of these stages should be carefully planned and executed.
The first stage where content is written by experienced editors or copywriters is followed by second step, called press release sending or distribution process that involves sending it to editors and reporters. It should be noted that no matter how well and carefully the content is written and constructed, a small mistake while sending the press release can undermine its impact. To make sure that the time, labor and money spent does not go to waste, each stage must be handled with maximum care and diligence.