Press release distribution in Russia

Online PR Agency B2Press, which offers you an end-to-end service combining press release writing, distribution and reporting processes, allows you to distribute press releases in the world's largest country Russia. Developing content that increase brand awareness in the media with its expert team, B2Press offers the translation of press releases to the local language, its distribution and detailed reporting.

With the ever-increasing technological developments, changes are taking place in the media. The sources used to access the news differ from country to country with these changes. Examining the data collected by public research institutes, the online portal Statista provides information on which sources citizens in Russia are using to access the news. According to Statista's 2019 data, 72% of citizens in Russia access the news via television channels. Television channels are followed by social media with a rate of 34%. Online channels are less preferred compared to other countries with 32%. The most active social media platforms in Russia stand out as YouTube, VK and WhatsApp. Printed publications, whose importance has started to decrease worldwide, are experiencing the same situation in Russia. According to the data, the rate of using printed publications to reach the news is 12%. The data also provides remarkable information about trust in the media in Russia. Accordingly, 35% of people between the ages of 18 and 24 say they do not doubt the news from the mass media while this rate rises to 65% for people aged 55 and over. Throughout the country, online channels are the most reliable news sources with a rate of 40%.

 

General information

 Top 3 Newspapers

 Top 3 News Sites

Capital City: Moscow

Komsomolskaya Pravda

rt.com

Official Language: Russian

Rossiyskaya Gazeta

meduza.io

 Population: 145 Million

Moskovskiy Komsomolets

lenta.ru

 

Traditional Media in Russia Faces Difficulties

Desktop computers used to access the news are becoming less important and smartphones are taking the crown. In Russia, television faces inevitable changes, no matter how prominent it is in accessing news. Today, most youngsters in Russia prefer to access the news on social media, while the demand for radio and newspapers is decreasing. In general, research shows that traditional media is faltering. Russian media outlets are looking for new ways to represent themselves and make a profit. They are trying to interact with the audience by opening official accounts on social media networks, creating remarkable new text and video formats. In Russia, VK and Facebook turn into a political environment where people constantly discuss political and social processes, and it becomes a platform that reflects the public mood. Telegram channels, blogs, and social media create new opportunities for any user to become a news producer, even an opinion leader.

Let Us Distribute Your Press Releases Across Russia!

B2Press, Europe’s first and only online PR agency working with brands from many different sectors, provides an advantageous service with packages for the distribution of press releases all around the world. B2Press offers you a strategic approach in line with the goals you want to reach, with its expert team that knows the tricks of the press release distribution abroad. So how does B2Press work?

  • In the first stage, our expert editors develop your content template and write your press release in Russian in line with the brief that you share.
  • We write your press release in accordance with SEO rules so that you can stand out in online channels, thus helping you to increase your brand awareness by ensuring that your brand ranks higher in the search engine results.
  • We translate and localize your press release to help you make an effective impact on your target audience. While distributing your press release, we contact our partnered major news agencies. In Russia, we distribute your press releases via TASS, one of the leading news agencies in the country.
  • Following the distribution of the press release, we prepare detailed reports so that you can examine your coverage in online and print media.

 

References:

https://www2.deloitte.com/content/dam/Deloitte/ru/Documents/technology-media-telecommunications/media-consumption-in-russia-2015-en.pdf

https://www.orfonline.org/expert-speak/russias-media-landscape-and-challenges-of-the-smartphone-age-58959/

https://www.statista.com/statistics/1034587/main-sources-of-news-in-russia/

 

BENEFITS OF USING B2PRESS ONLINE PR AGENCY
FOR INTERNATIONAL PRESS RELEASE DISTRIBUTION

Content for Impact
Content for Impact
Press release content is created by a team of experts with knowledge about the targeted countries’ local dynamics and by considering newsworthiness. The contents are also checked by senior editors.
Localization Capabilities
Localization Capabilities
Arabic, Chinese or Russian? We got you covered! B2Press online PR agency creates press release content in the languages of the targeted countries. Colloquial expressions, terms and idioms are incorporated by translators.
Detailed Reporting
Detailed Reporting
B2Press provides weekly and monthly reports following distribution of the press release so that you can measure its impact. Advanced search in local search engines provides helpful insights and data for your next press release.
Strong Distribution Network
Strong Distribution Network
Press releases are serviced to lists of journalists, segmented according to their interests as well as through news agencies in the targeted countries.
Brand Awareness
Brand Awareness
And these are not all when it comes to digital PR services. International press release distribution also enables you to reach your target audience, investors and prospective customers. Are you ready to make your mark with your brand through 60 news agencies and 300 thousand journalists in over 20 countries?
Economical Solution
Economical Solution
Online PR agency B2Press provides all the services you have come to expect from traditional PR agencies with a “pay as you go” pricing structure that eliminates monthly retainers. B2Press offers an end-to-end solution by managing the press release copy writing, distribution and reporting processes.
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