Press release distribution in Brazil

Europe’s first and only online PR agency, B2Press offers Portuguese press release distribution and reporting services in Brazil, which has a population of 200 million and high trading potential.

In view of the fact that Brazil is one of the top 5 most populous countries, there are a lot of media outlets in Brazil, both on a regional and local basis. According to the Reuters Institute Digital News Report 2019, the main news sources in Brazil are TV and online channels. Print capacity has halved since 2013. While 87% of the people reach news via online, the list goes like 73% via TV, 64% via social media and 27% via print. 22% of the people living in urban Brazil pay for online news. The most weekly reached online news sites are UOL Globo News, O Globo and Veja respectively. Globo News, Record News and Journal do SBT share the top 3 on the most visited TV, radio and print channels. In reaching news, citizens of Brazil use PC less often, and the usage rate of smartphones has increased to 77%.


General information

 Top 3 Newspapers

 Top 3 News Sites

 Capital City: Brasilia

Folha de São Paulo

 Official Language: Portuguese

O Globo

 Population: 211 million

O Estado de São Paulo


Changing Media in Brazil

Affecting many areas and sectors, social media has also played a crucial part in the presidential elections in Brazil. Candidates used social media as an effective campaign tool in the elections. Moreover, several fact-checking projects were carried out by the main Brazilian media outlets in order to prevent the spread of fake news.

After the drops in print circulation, the efforts of the newspaper industry to attract digital subscribers paid off. Digital subscription numbers of the most popular and largest 10 newspapers have increased. On the other hand, overall print circulation has increased progressively every year in Brazil and more than 5 million copies of newspapers get printed every day. There are 6 national newspapers in Brazil; O Globo, Folha de S. Paulo, O Estado de S. Paulo, Gazette do Povo, Correio Braziliense and Zero Hora.

Since the first half of 2018, the concentration of advertising spending on TV and online caused closure of long-established newspapers. 114-year-old regional newspaper A Cidade closed its print version.

Appear in Brazil Media with B2Press

B2Press aims to improve the image and reputation of businesses by attracting journalists attention, who are considered as gatekeepers and then shape public opinion with strategically prepared press releases. B2Press offers press releases services that can create an attitude and behavioural change in existing and potential customers. How B2Press operates?

  • Available in more than 30 countries, B2Press' wire system provides an economical solution to companies that want to expand their business overseas. Consisting of former journalists, B2Press' experienced editorial teamwork on your press release to localize and revise.
  • Determining the subjects that can improve your brand awareness is the first step of press release services. B2Press writes the press release in accordance with the subjects and your brief.
  • Translated and localized by experienced Brazilian partners of B2Press, your press release becomes remarkable with content development and research support.
  • Writing an SEO-friendly press release help brands to rank higher in search engines and even become a thought leader in the market.
  • Your press release is translated and edited by B2Press' professional editors to Portuguese, in addition to Turkish and English. B2Press prepares tailored media lists to maximize coverage and distributes to targeted media members.
  • Working with major news agencies provides reaching a wide range of local journalists. In addition to tailored media lists, B2Press enhances your distribution with major news agencies; Agência O Globo and Agência Estado.
  • B2Press guarantees at least 25 online publication in Wire package, 30 in Premium package and 40 online coverage in Exclusive package. Your press release gets published on Brazil’s most visited web sites. (Terra Portal, Exam, Veja)
  • In Exclusive package, B2Press assigns you a dedicated customer representative who manage the whole process with you.
  • Reporting is very important for analyzing the coverage of the press release, the spread and most importantly, the return on investment. After the distribution of the press release, B2Press prepares 2 detailed media coverage reports.

*Data are from urban Brazil, rather than a fully nationally representative sample. This will tend to represent richer and more connected users.




Content for Impact
Content for Impact
Press release content is created by a team of experts with knowledge about the targeted countries’ local dynamics and by considering newsworthiness. The contents are also checked by senior editors.
Localization Capabilities
Localization Capabilities
Arabic, Chinese or Portuguese? We got you covered! B2Press online PR agency creates press release content in the languages of the targeted countries. Colloquial expressions, terms and idioms are incorporated by translators.
Detailed Reporting
Detailed Reporting
B2Press provides weekly and monthly reports following distribution of the press release so that you can measure its impact. Advanced search in local search engines provides helpful insights and data for your next press release.
Strong Distribution Network
Strong Distribution Network
Press releases are serviced to lists of journalists, segmented according to their interests as well as through news agencies in the targeted countries.
Brand Awareness
Brand Awareness
And these are not all when it comes to digital PR services. International press release distribution also enables you to reach your target audience, investors and prospective customers. Are you ready to make your mark with your brand through 60 news agencies and 300 thousand journalists in over 20 countries?
Economical Solution
Economical Solution
Online PR agency B2Press provides all the services you have come to expect from traditional PR agencies with a “pay as you go” pricing structure that eliminates monthly retainers. B2Press offers an end-to-end solution by managing the press release copy writing, distribution and reporting processes.
It has never been easier to appear in the world media.
Meet B2Press Online PR Agency that provides PR as a service.