Press Release Distribution

Press releases are the easiest means of getting your message across to the media and your target audience. All organizations, whether a startup or an established company, that aspire to improve their brand awareness, image and reputation can distribute press releases to inform the public. 

A press release goes through three stages; writing the release copy, distributing the press release, and reporting coverage. In order to achieve the intended benefits of a press release, all of these stages should be handled with great care. A mistake in one of these stages can cause loss of your time and money and even lead to harming the sensitive ties between the organization and the media and target audience. 

The first stage where content is written by senior editors or copywriters is followed by the press release distribution process. This stage involves sending the press release to members of the media. In addition to mailing the press release to editors and reporters in various categories, news agencies can also be used for distribution. A press release is a whole consisting of all these stages. A mistake made in the writing stage can have a negative impact on coverage numbers or a mistake in the distribution stage can adversely affect its success. 

Points to consider when distributing a press release

1Sending a press release to all the editors and reporters out there doesn’t necessarily mean it will get wide coverage. The press release should actually be sent to the relevant editors and reporters. Sending a press release about a medical discovery to a journalist known for writing in the automotive section would not create any benefit and in fact hurt the brand’s credibility in the eyes of the journalist. If you keep sending press releases in this manner, the recipient would see them as irrelevant or unimportant and just delete them or mark you as spam.
2When distributing a press release, the subject line should not be all caps to draw attention and words like “attention” and “important” should not be used. You should take care not to use headlines to trap the editors and reporters, and avoid clickbait subject lines.
3When sending the press release, distribution date should be provided and contact information should be definitely included at the end for those that may need to ask questions and get information.
4The organization’s boilerplate or brief information about the individual mentioned in the text should be added to the end of the press release.
5Another point to consider is the selection of mediums for distribution. Press releases should not be sent only to print media, and in addition to newspapers and magazines, they should also be distributed to online news sites and blogs. Please keep in mind that online channels feature 33 times more news content than print media, and that diverse mediums should be used to reach your target audience.
6In distribution, press release copy (word file) and images (jpg, etc.) in acceptable resolution and maximum 1 Mb in size should be attached to the message.

What are the benefits of working with
online PR agency B2Press for press release distribution?

Impactful Content
Impactful Content
B2Press offers end-to-end solutions that include all stages of press release distribution. The contents are created and improved by a team of experts, who consider newsworthiness. After the editors check the prepared content, the press release is distributed.
SEO Friendly Content
SEO Friendly Content
Are websites the right address to reach your target audience? With SEO-compatible press releases prepared with your keywords, you can improve your visibility in search engines. Such press releases will increase your chance of being seen by potential customers and those searching for you.
Detailed Reporting
Detailed Reporting
Reporting services help you to measure the impact of your press release. Following the distribution of the press release, we report its coverage by online and print media three times; daily, monthly and quarterly. The detailed reports, supported by graphs and charts, provide you with insights for your next press releases.
Brand Awareness
Brand Awareness
Who are aware of your brand? You can engage your target audience, potential customers and investors with press releases. Demonstrate that you have a say in your domain by preparing powerful press releases!
Online Visibility
Online Visibility
Press release distribution service allows you to inform your target audience about developments and also engage potential customers. You are just a click away from connecting with thirty thousand editors, reporters, and news agencies.
Economic Solution
Economic Solution
Online PR agency B2Press offers you cost advantage by delivering the services of traditional PR agencies in a package. B2Press combines press release copywriting, distribution and reporting in one single process, and distributes your press releases in more than 20 countries alongside Turkey. No need to pay monthly retainers! Pay as you go, use when needed, and leverage the benefits of digital PR services!
It has never been easier to appear in the world media.
Meet B2Press Online PR Agency that provides PR as a service.
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