Press releases are the easiest means of getting your message across to the media and your target audience. All organizations, whether a startup or an established company, that aspire to improve their brand awareness, image and reputation can distribute press releases to inform the public.
A press release goes through three stages; writing the release copy, distributing the press release, and reporting coverage. In order to achieve the intended benefits of a press release, all of these stages should be handled with great care. A mistake in one of these stages can cause loss of your time and money and even lead to harming the sensitive ties between the organization and the media and target audience.
The first stage where content is written by senior editors or copywriters is followed by the press release distribution process. This stage involves sending the press release to members of the media. In addition to mailing the press release to editors and reporters in various categories, news agencies can also be used for distribution. A press release is a whole consisting of all these stages. A mistake made in the writing stage can have a negative impact on coverage numbers or a mistake in the distribution stage can adversely affect its success.