IdeaSoft has announced the 2019 results of the “SME E-commerce Report” published every year since 2013. According to the report, which examined more than 8,000 virtual stores, 42 million products were sold last year with 5.1 million orders. The total turnover of SMEs in e-commerce grew 80% compared to the previous year, exceeding 1.6 billion TL in Turkey.
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ISTANBUL (TR) - The 2019 results of the “SME E-commerce Report” prepared annually by the e-commerce infrastructure provider IdeaSoft to closely monitor the digitalization processes of SMEs were published. According to the report, a total of 42 million products were sold from virtual stores using IdeaSoft infrastructure exceeding 8,000 with an increase of 25% compared to 2018. The number of orders placed on mobile devices for the first time in 2018 exceeded desktop devices. The increase continued in 2019, and orders from mobile devices reached 2.9 million with an increase of 30%, while desktop orders in internet shopping remained close to the previous year and remained at 2.2 million. While the Marmara Region shrank in the geographic distribution of online shopping, the Eastern Anatolia Region experienced a share increase of 114%. Consumers preferred Monday most in 2019 for online shopping.
IdeaSoft users, which reached 8.125 in 2019, increasing by 25% compared to 2018, sold 42 million 37 thousand 694 products from online stores. Thus, the total turnover of SMEs in e-commerce has increased by 80% compared to the previous year and reached 1 billion 621 million 17 thousand 296 TL. An average of 8.1 products was ordered for each online shopping, while the average basket was recorded as 315 lira 38 cents.
The most striking point in the results of IdeaSoft “SME E-Commerce Report 2019” was the rate of traffic coming from mobile devices to e-commerce sites. 75.7% of page views were done on mobile devices; the desktop viewing rate was recorded as 24.3%. While the number of desktop orders remained at 2 million 189 thousand 621, the number of mobile orders reached 2 million 950 thousand 333. When the return to sales ratio of the page views is analyzed, the desktop, which maintained its leadership in the order in 2018, drew a similar picture in 2019. While 5 per thousand of desktop views returned to sales, this rate was 2 per thousand on mobile.
While the most preferred area for online shopping is Marmara with 42.73%, Central Anatolia with 14.99%, Aegean with 14.23%, the Mediterranean with 9.88%, the Black Sea with 9.45%, 4.51% Eastern Anatolia and 4.21% followed by Southeastern Anatolia. Compared to the previous year, the share of Marmara and Central Anatolia Region between regions decreased, while the shares of other regions increased significantly. 11% in order shares of Aegean and Mediterranean Region; An increase of 62% in Southeast Anatolia and 97% in the Black Sea has been recorded. Meanwhile, the Eastern Anatolia Region recorded a record expansion, with a share increase between 114%.
When internet shopping was analyzed according to seasons, online shopping remained sluggish during the 'summer' season. However, with the discount days such as Black Friday and Cyber Monday, where the searches on the internet increased 24 times, 'autumn' came to the fore as the season in which the order was placed most. The increasing pace of daily life, on the other hand, directed the users to shop on the other hand during their short intervals during working hours. While consumers prefer the most Monday for internet shopping in 2019, a quarter of the orders are placed between 13.00 - 16.00.
In 2018, 49% of online shopping was offered free shipping, while in 2019, this rate reached 51%. Thus, the online stores, which pay the shipping fee, undertook the majority in customer acquisition competition. Aras Kargo was the first with 34%, Yurtiçi Kargo was the second with 27% and MNG Kargo was the third with 14%. MNG was followed by Sürat Kargo with 11%, PTT Cargo and UPS with 4%.
Contact: Tülay Genç | [email protected] | +90 (850) 885 12 55
Since 2005 year, offering web and mobile-based software solutions IdeaSoft, Turkey's leading e-commerce continues to operate as an infrastructure provider. In the process of realizing its business goals, it produces qualified projects and solutions that will increase the competitive power of companies of all sizes and create added value.