SocialPeta, an intelligent analysis platform for advertising intelligence solutions, is stepping into the Turkish market after 45 countries. Having cooperation with 68 advertising platforms in the mobile application, gaming and e-commerce sectors, Social Peta will increase advertising performance of brands and agencies in Turkey by offering more than 600 million advertising data.
ISTANBUL (TR) - The digital advertising industry, which has grown rapidly in the last 10 years, has become one of the most challenging marketing areas for advertisers with its dynamic structure. The 12% increase in digital advertising costs over the past two years has forced brands to take much more strategic steps. Founded in 2016 as an intelligent analysis platform for advertising intelligence, is finally preparing to enter the Turkish market. Social Peta, which cooperates with 68 advertising platforms worldwide and operates in 45 countries, will offer data-driven market and competitor analyses to improve advertising performance by offering more than 600 million advertising data to brands and agencies in Turkey.
Intelligent advertising platform Social Peta allows the tracking and management of the advertising accounts of 68 companies such as Facebook, Google, Alibaba, Netease Games, Baidu, Perfect World and Toutiao from a single platform. Tracking the digital advertising activities of brands, the software optimizes advertising investment and provides insight into how and where brands, competitors, and other companies in the industry spend their budget and overall strategies.
Stating that they are focusing on technical ability and big data, SocialPeta founder Rocks Su said: “We have decided to expand our global market network further by operating in the Turkish market. Our experience in the last five years shows us that we can provide better advertising data analysis services in Turkey. In addition, we will help more Turkish companies enrich their advertising creativity, optimize their advertising data and improve their distribution efficiency.”
Our experience in the last five years shows us that we can provide better advertising data analysis services in Turkey. Moreover, we will help more Turkish enterprises enrich advertising creativity, optimize advertising data and boost distribution efficiency.”
Although digital advertising offers many analysis opportunities compared to traditional channels, it also brings a transparency problem. Despite the rising costs, advertisers are unable to examine in detail where their ads appear and how exactly they perform. Moreover, the proliferation of advertising blocking software such as Adblock has made brands lose nearly $ 100 billion in 2019. Focusing on big data and intelligent technology, Social Peta offers diverse analysis functions, such as advertising market analysis, application intelligence analysis, advertising creativity analysis, advertising cost analysis, as well as advertising site media and channel analysis.