In 2018, 499 fairs held in Turkey hosted a total of 22.8 million visitors. The number of foreign visitors who attended the fairs has increased by 21% compared to the previous year and reached 714 thousand.
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ISTANBUL (TR) - Turkey's geographical location advantage, attracting the attention of foreign visitors with experience in transportation facilities and exhibition space. According to Expovalley, the online fair platform that compiles data from the Union of Chambers and commodity exchanges of Turkey (TOBB), 499 fairs held in Turkey in 2018 were visited by a total of 22 million 854 thousand people, of which 714 thousand were foreign visitors. Compared to the previous year, the number of foreign visitors increased by 21%. While foreigners showed the greatest interest in furniture fairs, in total, 85 thousand 163 foreigners visited 13 furniture fairs held in 2018. Other fairs most visited by foreigners were home textile and carpet fairs hosted by 54 thousand 677 foreigners and food fairs attended by 45 thousand foreigners.
The founder of ExpoValley, Yusuf Yenitürkoğulları, stated that the foreigners participating in the fairs are very valuable for the participating companies and said, mak It is very valuable to host foreigners in the fairs organized in our country. Foreign exhibitors have great potential for local companies that take part in fairs and promote their products or services. However, physical limitations and financial inadequacies are the biggest obstacles for these foreigners to come to the fairs. As ExpoValley, we aimed to remove all obstacles by moving the fairs to a digital environment without any restrictions. The fact that foreigners visit these fairs more easily in the digital environment will also benefit the companies participating in the fair. ”
Explaining that they have organized an online fair for visitors and exhibitors thanks to ExpoValley, Yusuf Yenitürkoğulları said, “ExpoValley establishes an online bridge between the companies that want to promote their products and services at the fairs. We provide end-to-end support for both exhibitors and visitors at all points they need at the fairs with live translation and special conference features. We believe that fairs that have serious returns in the sector will contribute to the export companies in the digital environment. In addition, the cost of visiting a fair organized abroad varies between 2,000-5,000 dollars per person. At this point, the digital exhibition visitors to both companies as well as to offer a cost advantage of up to 90% of the number of foreigners who participate in fairs in Turkey believe that doubled in 5 years."
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