News Releases

A news release is a written statement about a matter of public interest. Journalists and editors check the news release that has been sent to them before publishing. To get the news release published and ease the job of journalists and editors, news releases must be written in line with some rules.

Guide for a Successful News Release

When writing a news release, the first and most important thing to keep in mind is that it should be designed well from the headline to the final paragraph. As the headline is the first thing both journalists and the audience read, it should be impressive, striking, informative and as simple as it can be. It should encourage the reader to finish whatever they are reading. Moreover, the subheading should describe the headline in more detail in 2-3 sentences.

The lead part, in simplest terms, should answer the famous 5W1H questions. It should sum up the main details and information that is mentioned in the rest of the news release in 4-5 sentences… The body part is the extended version of the lead part and should include all the information, data, quotes and facts about the news release. The information given in this part must be prioritized and written according to the importance. The last paragraph involves the least important information about the news story. Finally, after the last paragraph, there should be a contact information part which should include the name, e-mail and the phone number of the sender.

When You Should Write a News Release

The most essential thing to do before deciding to write a press release is being sure that the story is really newsworthy. Although it can be written about anything, the most common situations are listed below.

  • Launch of a new product or a product category
  • Opening of a new store or a manufacturing facility
  • New investment (made or received)
  • Getting an award or certification
  • A charity event
  • An event with public interest
  • Mergers, acquisitions, partnerships
  • Sponsorships

BENEFITS OF USING B2PRESS ONLINE PR AGENCY FOR INTERNATIONAL PRESS RELEASE DISTRIBUTION

Content for Impact
Content for Impact
Press release content is created by a team of experts with knowledge about the targeted countries’ local dynamics and by considering newsworthiness. The contents are also checked by senior editors.
Localization Capabilities
Localization Capabilities
Arabic, Chinese or Russian? We got you covered! B2Press online PR agency creates press release content in the languages of the targeted countries. Colloquial expressions, terms and idioms are incorporated by translators.
Detailed Reporting
Detailed Reporting
B2Press provides weekly and monthly reports following distribution of the press release so that you can measure its impact. Advanced search in local search engines provides helpful insights and data for your next press release.
Strong Distribution Network
Strong Distribution Network
Press releases are serviced to lists of journalists, segmented according to their interests as well as through news agencies in the targeted countries.
Brand Awareness
Brand Awareness
And these are not all when it comes to digital PR services. International press release distribution also enables you to reach your target audience, investors and prospective customers. Are you ready to make your mark with your brand through 60 news agencies and 300 thousand journalists in over 20 countries?
Economical Solution
Economical Solution
Online PR agency B2Press provides all the services you have come to expect from traditional PR agencies with a “pay as you go” pricing structure that eliminates monthly retainers. B2Press offers an end-to-end solution by managing the press release copy writing, distribution and reporting processes.
It has never been easier to appear in the world media.
Meet B2Press Online PR Agency that provides PR as a service.
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