How to create a press release brief?

Creating a detailed press release brief is the first step of writing a killer press release. A clear, specific and informative written brief guides the editors and increases the impact of the press release.

Press releases are an important public relations tools that businesses of all sizes use to inform their target audience through the press. In addition to advancements such as an investment, growth or employment, appointments, sectoral evaluations or announcements regarding the agenda may also be the subject of a press release. You can increase your reputation among journalists and editors while allowing your target audience to see you through the news.

What kind of a path should be followed to write an effective press release? Press release process basically takes place in 4 stages.

  1. Creating a Brief
  2. Writing the press release
  3. Distributing the press release
  4. Monitoring and reporting the media coverage


Each stage of a press release process is interconnected and equally important. No matter how skilled the editor is, the impact of a press release will be low without a clear and properly written brief. On the other hand, even an expertly written press release in line with a proper, clear and informative brief will not have the desired effect if it is distributed at the wrong time and via irrelevant channels. Therefore, executing each stage meticulously and carefully is vital for the success of the press release.

We have discussed how to create an effective brief for a press release in this post. Please visit B2Press Blog to get more information about other stages of a press release process.

Define your objectives clearly

Do you want to reach the business world with the press release? Or are you targeting new investors? A carefully written brief that clearly expresses your objectives and expectations is the foundation for an effective press release.

Guide the editors

Guide the editors who will prepare your press release content with examples of your planned work. Providing structure, guidance and direction to the writer are the main purposes of a brief.

Provide details about your industry

You are the one that has the most valuable insight about your business and industry.  It will be a great advantage for the editor who writes your press release to get the details, know your industry and have previous experience in the field.

Quote from a spokesperson

Journalists want to see statements from a company spokesperson in the press release. Including quotations from a CEO, a general manager or a founder will directly increase the impact and credibility of the press release. Do not forget to add the title and a photo of the spokesperson while creating a brief.

Indicate your main message

Indicate the main message of the press release in a few sentences. The main message will be very useful and help the editor write the press release without getting off the point.

Give more details about the project

Give specific details that will be used to enrich the main subject in the press release in accordance with the 5W1H rule. If the main topic is an event, give details such as participants, the prominent aspects of the event. If the main topic is announcing a new invention, mention its benefits and contribution to human life etc.

Are there any data to boost the effectiveness of the press release?

In order to receive widespread coverage, a press release should have a newsworthy angle. Generally, what makes the press release more appealing are data and figures. It will be very useful for senior editors to have data and figures with their sources in the brief form while writing the press release.

To put it briefly; a press release process takes place in 4 stages. The first and the most important one is creating the brief. Every work with a solid foundation is more likely to succeed. After receiving a meticulously prepared brief, the biggest challenge of a press release will be to prepare the final coverage report.

While creating briefs, a brief form with spot on questions will save substantial time. Please click here to review our press release brief form and make a request.


Content for Impact
Content for Impact
Press release content is created by a team of experts with knowledge about the targeted countries’ local dynamics and by considering newsworthiness. The contents are also checked by senior editors.
Localization Capabilities
Localization Capabilities
Arabic, Chinese or Russian? We got you covered! B2Press online PR agency creates press release content in the languages of the targeted countries. Colloquial expressions, terms and idioms are incorporated by translators.
Detailed Reporting
Detailed Reporting
B2Press provides weekly and monthly reports following distribution of the press release so that you can measure its impact. Advanced search in local search engines provides helpful insights and data for your next press release.
Strong Distribution Network
Strong Distribution Network
Press releases are serviced to lists of journalists, segmented according to their interests as well as through news agencies in the targeted countries.
Brand Awareness
Brand Awareness
And these are not all when it comes to digital PR services. International press release distribution also enables you to reach your target audience, investors and prospective customers. Are you ready to make your mark with your brand through 60 news agencies and 300 thousand journalists in over 20 countries?
Economical Solution
Economical Solution
Online PR agency B2Press provides all the services you have come to expect from traditional PR agencies with a “pay as you go” pricing structure that eliminates monthly retainers. B2Press offers an end-to-end solution by managing the press release copy writing, distribution and reporting processes.
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