Build your brand’s presence distributing press releases

The fundamental question today may have become: How can you improve international brand presence expanding borders?

In today's world, it doesn't matter in which country a brand was born. The impact of globalization and digitalization, distances disappear and people can access the product or service they want from anywhere in the world. The world has long been a global village, as Marshall McLuhan predicted years ago. Popularized by McLuhan, the term ‘Global Village’ describes the phenomenon of the world becoming more interconnected as the result of the propagation of media technologies across the globe. In this global village, traditional communication methods and existing markets are limited. As a result of this, they are insufficient to expand the customer network. With the integration of technology into our lives, brands have the chance to reach more people by working on different communication methods. 

As e-commerce becomes more and more popular throughout the world, shopping becomes virtual and the speed of access to information is measured in seconds. We can do our daily shopping or order food with just a single mouse click. In our time, we are talking about deliveries via drones and automating processes with artificial intelligence. It doesn’t matter where we are living in the world any more thanks to the online services and products. 

Online PR came into play

We are living in a time and space independent, interactive and digital era. Newly established companies prefer to invest in digital stores to offer international services and products instead of opening psychical stores or workplaces. Organizations that want to expand their business from the domestic market to foreign markets and increase their income started to focus on searching new communication strategies. As a result, Online PR came into play.

The crucial point today for communication strategies is the return of investment

Today, where the competition is intense, the share in the pie is getting smaller each day. Companies have to open to international markets in order to expand their products or services. Digital PR, digital advertising, collaborations with influencers and events are the important communication strategies for the companies that are wishing to enter the foreign markets.

An international PR campaign that involves these communication strategies may be very effective and contribute to the public image of a brand. However, the overall cost of these studies should not be underestimated. At the end of the day, the important thing is whether or not these studies pay off; in other words, the return of investment (ROI). Most of the time, the budgets of communication work outweigh the profits at the end of the work.

Companies are having a hard time reaching their target sales rates in international markets and trying to get the same level as big brands. Because of this, initiatives focus on effective and budget-friendly press communication approaches while planning their market entry strategies.

Press release distribution, one of the most effective communication tools to develop an international presence, offers low costs and the advantage of being visibility in the international press.

How to Reach the Target Audience Abroad?

Before entering a new market, there are two critical steps to pay attention. Conducting market research and then introducing the company to the public. Knowing that many factors affect purchasing decisions, these steps need to be taken very seriously when entering a foreign market. Building trust among the audience while increasing brand awareness is the key milestone.

When we look at the world’s leading brands, we can easily see that they have established a ‘bond of trust’ with their customers. How do potential customers turn into loyal customers? How can we maximize the time spent by customers in choosing a brand?

The first step of the communication activities abroad is attracting the attention of the target audience through newsworthy press releases. While doing this, companies need to focus on a topic that has both news and PR values. The primary purpose of distributing a press release is to support the products or services of a company with newsworthy content. Thus, the target audience becomes aware of the company.

The second step is to engage in communication activities that will increase your competitiveness in the international market and enable you to access financial resources. The most economical and fastest way to be implemented in the first two steps, especially in the works aimed at creating a sense of trust, is to send a press release. Through press release distributions, you provide news content that is of general interest to the public and strengthens your brand's reputation. When you create the right perception in the media, you also have the key to reaching loyal customers. You can also crown the press release with special news and interview opportunities.

Things to consider when targeting international media

  • The press release should be made available (localized) in line with the language of the country. For example, there are multiple Spanish-speaking countries. However, there may be differences in the language patterns and expressions of these countries. In order to avoid a semantic shift in the translations of the press release, translations and arrangements should be made for each country.
  • It is necessary to work with an Online PR agency that knows the country and the region and has previously distributed press releases in that specific location. In this way, you will be able to dominate the dynamics of that country and thus, you will know what the contents of the news value will be and you will perform your work.
  • Brands cannot take place in the local media when a press communication that does not appeal to the consumer is made. The way to be visible in the press is through the distribution of a press release that is rich in content, which will draw public attention. In this way, the brand perception will be positive in the eyes of the consumer.
  • One of the important points in the success of the press release is the use of correct media. For instance, if the news of a brand operating in the food sector appears in a magazine that is about technology, the right target audience will not be reached. In order to receive positive feedback from the press release, the channels used by the target audience must be determined in advance.

 

Benefits of sending a press release to international media

  • You increase your brand awareness and take place in the world market.
  • Your dependence on customers in the domestic market diminishes.  You can increase your market power and revenue without being affected by general and seasonal fluctuations that may occur in the country at hand. 
  • The way to get rid of the pressure caused by changing consumer demands is opening up to foreign markets. As you reach new consumers, your market share expands.
  • Communication activities that promote your brand to new markets increase your competitiveness in all markets. At the end of the day, it helps you increase your sales and profit.
  • As a result of press communication, you will have a positive corporate image. In this way, you will maintain and enlarge your position in the competitive market.

BENEFITS OF USING B2PRESS ONLINE PR AGENCY
FOR INTERNATIONAL PRESS RELEASE DISTRIBUTION

Content for Impact
Content for Impact
Press release content is created by a team of experts with knowledge about the targeted countries’ local dynamics and by considering newsworthiness. The contents are also checked by senior editors.
Localization Capabilities
Localization Capabilities
Arabic, Chinese or Russian? We got you covered! B2Press online PR agency creates press release content in the languages of the targeted countries. Colloquial expressions, terms and idioms are incorporated by translators.
Detailed Reporting
Detailed Reporting
B2Press provides weekly and monthly reports following the distribution of the press release so that you can measure its impact. Advanced search in local search engines provides helpful insights and data for your next press release.
Strong Distribution Network
Strong Distribution Network
Press releases are serviced to lists of journalists, segmented according to their interests as well as through news agencies in the targeted countries.
Brand Awareness
Brand Awareness
And these are not all when it comes to digital PR services. International press release distribution also enables you to reach your target audience, investors and prospective customers. Are you ready to make your mark with your brand through 60 news agencies and 300 thousand journalists in over 30 countries?
Economical Solution
Economical Solution
Online PR agency B2Press provides all the services you have come to expect from traditional PR agencies with a “pay as you go” pricing structure that eliminates monthly retainers. B2Press offers an end-to-end solution by managing the press release copy writing, distribution and reporting processes.
It has never been easier to appear in the world media.
Meet B2Press Online PR Agency that provides PR as a service.
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